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Direct Mail Marketing Manager (Data Analytics focus)
Oncourse Home Solutions Mount Laurel, NJ
$111k-145k (estimate)
Full Time 2 Days Ago
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Oncourse Home Solutions is Hiring a Direct Mail Marketing Manager (Data Analytics focus) Near Mount Laurel, NJ

Who We Are
Oncourse Home Solutions (OHS) is a people-centric organization that is owned by private equity firm, Apax Partners operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We do what is right for our people so they can do their best when serving our 1.4 million customers across the U.S. Our mission is to help homeowners navigate the unexpected, reduce costs, and make homeownership enjoyable for all. Our vision is to make our products and services accessible to all by becoming the most forward-thinking and community-driven home solutions organization of the 21st century. We are committed to fostering an environment that embraces diversity in all forms, where our employees, customers and partners feel valued, respected,
and supported.
We partner with cities, utilities, insurance providers, retailers, financial service companies and member associations to help them maintain and protect their customers’ most important asset—their home. Our passion for empowering customers to confidently run their households is what drives us. When our customers need help with home maintenance, repair, or coverage, OHS is there. This is what it means to be an ‘Oncourse Super’—Successful, United, Progressive, Empathetic, Reliable. Supers get it done. We sweat homeownership so our customers don’t have to. We view every day as an opportunity to step up, step out, and remind others that they’re in this together, to stay on course.
We are a proud equal opportunity employer, and our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. OHS is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.
Position Summary
The Marketing Manager in this role will lead strategy and management of direct mail campaigns drive revenue growth. We are looking for an analytical, data-driven marketer who will be responsible for both strategic direction and day-to-day analysis and execution of campaigns for our largest customer acquisition channel. In this role, you will partner with Business Intelligence, Operations, Finance, and other core Marketing functions to develop, execute, and measure campaigns that are the biggest drivers of growth for Oncourse.
This role can be located in one of our offices in Mt. Laurel, NJ or Naperville, IL. Our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model (generally T-TH in office and M & F remote) is required. Some travel required up to 10%.
Responsibilities include but not limited to:
  • Drive strategy for campaigns focused on new customer acquisition and cross-sell initiatives through the direct mail channel.
  • Provide data-driven analysis of past initiatives, with a focus on using accurate data to guide future optimizations.
  • Develop forecasting models to accurately predict response and help optimize all elements of our mail program
  • Lead development and optimization of targeting methodologies (data modeling, segmentation techniques, etc.), creative design, and execution
  • Partner with Marketing Operations, Production, and Creative Services to conduct QC of letters, mail plans, and supporting documents to execute campaigns on-time and error-free.
  • Ensure accurate and up-to-date reporting on campaign effectiveness and performance to plan.
  • Work closely with the Partnerships team to drive strategic direction and growth plans, along with regular performance updates.
  • Own all budgeting for your campaigns, on an annual and on-going basis, to reflect performance as well as growth areas of additional spend and revenue
We’re Excited if This is You
Experience and Qualifications for this role
  • Minimum of 5 years of proven success planning, forecasting, and managing direct to consumer marketing primarily through Direct Mail.
  • Demonstrated decision-making experience utilizing data effectively to drive the desired outcomes.
  • Hands-on experience with budgeting, forecasting, monitoring, and reporting. Ability to take raw data and create compelling, data-driven arguments to support growth.
  • Proven strategic planning skills with the ability to assess risk and reward trade-offs to effectively capitalize on both current and future opportunities, and to develop successful marketing plans on a partner/market basis.
  • Strong organizational skills, attention to detail, and the ability to adapt to changing schedules and priorities.
  • Excellent relationship building skills with strong and effective verbal and written communication skills.
  • Self-starter, creative problem solver, persuasive, thorough, and a strong team player.
Education
Bachelor’s Degree in Marketing, Business, or related discipline required, Masters preferred.
Computer Skills Needed to Perform this Job
  • Proficiency in Microsoft and Google Suites
  • Advanced Excel skills
  • Experience with Tableau or Looker is a strong plus
Competencies
Action Orientated - Enjoys working hard; is action oriented and full of energy for the things that he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
Approachability - Is easy to approach and talk to; spends the extra effort to put others at ease; can be warm, pleasant, and gracious; is sensitive to and patient with the interpersonal anxieties of others; builds rapport well; is a good listener; is an early knower, getting informal and incomplete information in time to do something about it.
Boss Relationships - Responds and relates well to bosses; would work harder for a good boss; is open to learning from bosses who are good coaches and who provide latitude; likes to learn from those who have been there before; easy to challenge and develop; is comfortably coachable.
Business Acumen - Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
Career Ambition - Knows what he/she wants from a career and actively works on it; is career knowledgeab

Job Summary

JOB TYPE

Full Time

SALARY

$111k-145k (estimate)

POST DATE

05/05/2024

EXPIRATION DATE

07/04/2024

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