We are looking for a Manager of Field Marketing with a proven track record of driving demand and delivering pipeline to fuel our next stage of growth. You should be relentlessly focused on the customer and have experience activating hyper-targeted campaigns, programs and events across various sales segments. 

This is a highly cross-functional role that requires building strong relationships across the marketing team and with leaders from Sales, Customer Success, Product, and Sales Operations to obtain shared success.

Job Responsibilities:

• Drive the development and execution of high-impact field marketing activities that contribute to lead generation, pipeline acceleration, and revenue growth.
• Partner with cross-functional teams, including sales, marketing, SDRs, to align marketing and funnel strategies with sales priorities.
• Define and package industry-specific value propositions and service offerings that are differentiated in the market
• Develop and implement demand-generation marketing programs, including events, sponsorships, roundtables, industry events, virtual experiences, and roadshows.
• Plan, execute, scale, and optimize hyper-targeted campaigns to deliver on our aggressive pipeline goals and support expansion within our current customer base.
• Forecast, measure, and analyze campaign performance, optimizing strategies as needed.
• Collaborate with the global brand/campaign strategy to create an annual integrated marketing plan that supports revenue growth objectives.
• Collaborate with content, sales, and customer success teams to find potential case studies for marketing channel distribution.
• Build a strong partnership with sales leadership and ensure marketing programs accelerate deal velocity.
• Track and accelerate MQL to SQL conversion
• Track and report on lead flow and conversion metrics, making data-driven adjustments as necessary.
• Serve as the link between product/brand/campaign marketing with sales enablement.
• Collaborate with sales enablement on identifying training needs and content. 

Job Requirements

• Bachelor’s degree in marketing, business, or related field
• Minimum of 5 years in technology marketing
• Experience with SalesForce and Hubspot
• Experience in launching new services and products
• Ability to develop strategic marketing plans and lead change
• Cross-functional collaboration across marketing/sales/product
• Ability to interpret trends and data for improvement actions
• Ability to manage sales groups and corporate resources
• Willingness to travel for customer meetings and tradeshows 
• Ability to make data-driven decisions
• High attention to detail and adept project management skills
• Excellent verbal and written communication skills
• Resourceful and solution-oriented mindset to handle unforeseen problems.