About the Role

Mixpanel is seeking a North America Field Marketing Manager to lead the development and execution of field marketing programs that will drive early-stage pipeline to late-stage in our start-up, mid-market, and enterprise segment. This person will help to build community with our practitioners at start-ups and develop long-term partnerships with executives in mid-market and enterprises. Proactively engage our partner ecosystem to get in front of our shared customer base. 

We’re looking for a strategic marketer with a strong track record of building and executing field marketing programs, and the ability to work in partnership with the sales, partner, customer, product, and global marketing teams. You will develop a deep understanding of our ideal customer profile and the value that Mixpanel brings to our customers and community.

Responsibilities

• Collaborate with the marketing, sales, and regional teams to build and execute a strong field marketing strategy that fills the top of the funnel pipeline, using a variety of tactics including on and offline events, local campaigns (e.g. ABM), and co-marketing with partners
• Track, measure, and share the impact of every program related to our overall GTM strategy.
• Manage overall budget and North America activity calendar for the fiscal year.
• Work closely with customer success org, ensuring we always include and invite happy brand advocates to participate in our field programs.
• Be an advocate for the field and help the rest of the marketing department understand their priorities.
• Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support.
• Work closely with our partnerships team to build strong co-marketing relationships within our technology, resell and solution partners to execute co-selling campaigns, joint events and regional field sales campaigns
• Contribute actively to the global field marketing organization, sharing key learnings, best practices and creation of shared processes and content

We're Looking For Someone Who Has

• At least 8 years relevant Field Marketing experience in a B2B SaaS environment
• Ability to develop close, trusting relationships with sales as well as collaborate effectively with marketing, your regional counterparts, and the product team
• You have experience executing creative, impactful field marketing programs for executives and technical teams
• You take pride in everything you and your team do—quality, creativity, execution, productivity, and balance
• Is proactive and excellent at designing and executing demand generation activities, with a track record of delivering results
• Strong stakeholder communication and management skills
• You operate with a sense of urgency and hustle, and have a high level of intellectual curiosity
• Organized and detail-oriented, but adaptive to new learnings.
• Has a solid understanding of business management and operations, including finance/revenue/pipeline principles
• Data-driven and is focused on tracking, measuring and analyzing activity performance and ROI

Bonus Points For

• Leadership and previous management experience 
• Full Stack Marketing experience including digital 
• Experience in the analytics industry, or a similarly technical B2B vertical
• Specialization in any of the following: on/offline events, partner marketing, customer retention/vitality programs, or ABM