There’s an exciting opportunity for a Director of Sales and Marketing to join the Emily Hotel. The Director of Sales and Marketing is responsible for the planning and implementation of sales, marketing, and product development programs, both short and long-range, targeted toward existing and new markets by performing the following duties personally or through team members through strategic and effective leadership.

Perks & Benefits:

• Competitive pay
• Health Saving Account, Flexible Saving Account, Employee Assistance Program
• Annual Education Allowance
• Generous Referral Program
• Fun and collaborative company culture with lots of team-building events
• Discounted hotel stays in multiple locations through our Hospitality brand.

What You Will Do:

• Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
• Develops and manages sales/marketing operating budgets, including monitoring employee expenditures.
• Prepares annual sales & catering plan. Collaborates with the Director of F&B and the Marketing Manager on plan.
• Prepares sales managers sales goals. Continuously monitors and ensures team achieves meets or exceeds their goals
• Provides timely and appropriate corrective action should a sales manager fail to achieve at least 90% of their individual goals
• Holds a weekly GRC meeting with the Reservations Manager and Director of Revenue Management.
• Holds weekly Events, GRC meeting with Events
• Implements and adheres to Group Business Review Process
• Monitor Sales Managers’ productivity and proactivity via weekly TripleSeat reports.
• Responsible for ensuring that the team is always 100% TripleSeat compliant. Must monitor usage daily and take corrective action as necessary to ensure the optimization of TripleSeat
• Prepares a monthly production report from Opera or Cendyn to evaluate which companies and segments are producing at the hotel.
• Works closely with Director of Revenue, Marketing Manager and Emily Hotel staff to create need date promotions well in advance of need date.
• Plans and oversees the advertising and promotion activities including print, online, electronic media, and direct mail for all outlets. Communicates and collaborates with Onni on advertising.
• Oversees and manages relationships with outside PR agencies with input from Onni.
• Manages and resolves operational challenges as encountered by the sales team to ensure that the team is spending less time servicing and more time selling.
• Provides the necessary support, direction and teaching to ensure that the sales team is traveling and proactively selling and achieving their financial, prospecting, and outside sales calls targets.
• Coordinates and asists Marketing Manager with management and execution of barter agreements
• Collaborates with Marketing Manager and the Director of F&B on property specific marketing initiatives for the Asset
• Works with the Director of Revenue in developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share in all market segments but concentrating on Group, Consortia, FIT, and Corporate
• Works with the Director of F&B in developing events menu pricing, F&B minimums.
• Prepares group and event forecast weekly.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Directs sales forecasting activities and sets performance goals accordingly.
• Manages incentive program for the sales managers quarterly, submits to GM and Controller in a timely manner.
• Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
• Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
• Submits consortia agreements annually.
• Responsible for the contracting and production of the Wholesale/FIT market if there is not a member of sales department dedicated to that market
• Implements timely corrective action as necessary
• Conducts regular sales and marketing meetings and one on one meetings with sales staff.
• Manages and directs staff including recruitment, selection, and development to achieve company goals and objectives.

What You Will Bring:

• Knowledge of operations on the Hospitality Industry.
• Minimum 5 years of experience in Sales and/or Marketing. 
• Must be able to stand in one place for extended periods of time, and to remain on feet for up to 8 hours.
• Bachelor’s Degree in Sales, Marketing, or Business. Minimum of five years related experience with progressive managerial responsibilities. Previous supervisory experience required.
• Technologically sound with Microsoft Office applications.

About the Company:

The Emily Hotel

The Emily Hotel is a boutique hotel inspired by art and woven in nature. The name, a nod to renowned artist Emily Carr who inspired belief that art can change the way we look at the world. We are upscale, but approachable. Carefully curated yet laid back. Urban but rooted in nature. We hold purposeful values, strive to make sustainability a priority, and share an uncompromising vision to deliver a fresh experience. The core of The Emily’s offering is exceptional delivery of well-designed lifestyle spaces. Here people hang out, meet like minded people, and feel inspired.