Job Description

Mid-size law firm with offices across the country is seeking a Marketing Director to assist with marketing efforts nationwide and to supervise and lead the firm’s Marketing Department. Looking for highly organized candidate with keen attention to detail, excellent communication and interpersonal skills and the ability to work independently as well as with a team. The Marketing Director will be responsible for internal as well as external cross marketing opportunities. The Director will oversee, coordinate, and participate in the development of marketing strategies and branding opportunities for the organization. Internal client service responsibilities include standing up and supporting new and existing firm practice groups and industry teams. This position is seeking candidates who are open to opportunities to innovate and become thought leaders in the industry.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Thorough understanding of marketing strategies, developments and practices.
• Excellent interpersonal and customer service skills.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Superior organizational and time management skills.
• Ability to work on multiple projects concurrently.
• Exceptional attention to detail.
• Proficient with Microsoft Office Suite, Adobe, Salesforce and design software.

Education and Experience:

• Bachelor’s degree in Business Administration, Marketing, or related field required.
• 5 years in a similar managerial role either in a law firm or other professional service industry.
• Strong written and verbal communication skills.

Duties/Responsibilities:

• Assist practice groups and firm management in formulating and implementing strategic marketing plans.
• Develops and implements a communications strategy for the firm that builds and maintains a positive corporate brand.
• Assists executive leadership in developing presentations, speeches, pitch materials, proposals and other important corporate messages.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Collaborates with senior executives to develop growth plans for the firm’s clients.
• Coordinate and manage firm’s CRM.
• Oversees the development and maintenance of the corporate website including methods to deliver message, ease of navigation, and clarity of information; ensures that all content is current and relevant.
• Development and maintenance of the firm’s social media presence.
• Develops, composes, distributes, and implements polices to enhance the efficiency of the communications department and to further develop the building and maintaining of a positive corporate brand.
• Directs and implements the organization’s advertising and promotional activities.
• Acts as corporate spokesperson and responds to members of the media in a timely manner; composes and distributes press releases as needed.
• Help organize and coordinate all aspects of client/prospective client marketing events such as conferences, client meetings, client and firm events and webinars.
• Willing to work with our IT department to work on innovate marketing solutions.
• Work with attorneys on individualized marketing and practice plans.
• Draft and collaborate with originating attorneys on RFP responses and new business pitches.
• Prepares effective advertising campaigns based on market research.
• Forecasts, drafts, implements, and oversees the department’s operating budget.
• Performs other related duties as assigned.

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains supervisory and management staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.