About us

At Auctane, we are united by a passion to help sellers - wherever they are, however they operate - fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products - over $200 billion worth - to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, Shipsi, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

About the role

The Marketing Specialist will manage day-to-day marketing activities including go-to-market campaigns, lead generation, and customer communications. This role will be responsible for growing awareness of the product and features, generating new trials, optimizing the onboarding flow and customer communications, collaborating with internal and external stakeholders, and a variety of lifecycle marketing activities.

About the Team

This is a small marketing team that supports several different brands and works cross-functionally with campaign marketing, performance marketing, partner marketing, content, and product and design teams.

What will you be doing?

• Customer acquisition and growth: Be the subject matter expert on the pain points, needs and motivations of our target audience segments for ShippingEasy, and how ShippingEasy is uniquely designed to serve these segments.
• Work alongside the Director of Product Marketing to create the product value proposition, positioning, and proof points that demonstrate a deep understanding of buyer needs across the buying and customer lifecycle, and that communicate the value of our offerings at each phase; linking buyer needs to product capabilities. Educate the content, campaign, performance, and design teams to use this information to create impactful marketing campaigns that attract, acquire, and retain high-value customers.
• Execute and measure go-to-market campaigns targeted to ideal customer profiles.
• Promote new products and features to existing customers to encourage adoption and retention.
• Identify key promotional online and offline channels for building awareness in the market and generating new leads.
• Report monthly performance, noting key changes. Work with key stakeholders to suggest improvements.
• Work with our marketing team and agencies to build new and refine existing content and assets.
• Own and allocate the assigned budget across channels and tactics, ensuring the channel owners are optimizing the marketing mix to achieve trial targets.
• Perform ad hoc duties/responsibilities as assigned.

What are we looking for?

• Degree or professional qualification in marketing or business-related field preferred
• 2 -5 years of marketing experience
• Experience writing copy, managing multiple projects, and using various marketing communication channels (social media, email, blogs, paid media, etc.)
• Good understanding of online technology and martech tools
• Comfortable with speaking to customers to better understand their needs and how our products and/or services satisfy them
• Willingness to learn and understand product marketing foundations and buyer persona development/activation
• Experience with using various marketing channels (content writing, social media, emails, events, etc.) to communicate a company's features and benefits
• Excellent organizational and time management skills
• Exceptional communication skills - including written, interpersonal, and public speaking
• Ability to meet multiple concurrent deadlines in a fast-paced environment
• High level of initiative and follow-through

What will make you stand out?

• Possesses a "go-getter" mindset: driven, resourceful, and willing to put in the effort to achieve their goals with a proactive and hands-on approach
• A drive to put the customer at the center of everything
• Exceptional interpersonal skills and the ability to collaborate
• The ability to thrive in a dynamic, fast-paced environment
• Has prior experience managing and tracking a marketing budget
• Has prior experience delivering large quantities of SMB leads monthly

The Tech

• Gsuite
• Google Analytics
• HubSpot
• Jira
• Khoros
• Optimizely

What do we offer?

• Discount on your personal shipment orders via stamps.com and GlobalPost.
• Charitable donation matching! We are happy to support your initiatives by duplicating the amount donated.
• Volunteer day. You can take 1 day off per year in order to participate in volunteering activities! We will love to see some pictures in our slack!
• Referral Fee We need your support in hiring top-class talent! We offer a referral bonus of 500-5K, depending on the complexity of the role and the hiring process.
• Great work-life balance. We offer a flexible work schedule and will do our best to adapt to your situation. Working in a fast-paced environment can be intense, but that doesn't mean you shouldn't enjoy your free time!
• An inclusive and upbeat work environment Leave your suit behind... business casual, jeans accepted kind of place! More importantly, our company culture promotes diversity and inclusion. The personality and opinions of each of our team members are important and valid, and we aim to offer all employees a safe environment where they can be themselves and thrive.
• A cross-cultural atmosphere We are a truly international team of over 20 nationalities that speak at least 10 languages. Our company language is English and all internal communication and company-wide meetings are in English.
• Company events Work hard, play hard! We do our best every day, even at our regular team-building events.
• Internal and external training, free access to online training platforms such as LinkedIn Learning.
• We are a hybrid company. All team members at Auctane in Austin come into the office Tuesday-Wed-Thursday.
• We offer 10 paid days off for U.S. holidays throughout the year!
• Health and Wellness: The well-being of our team is super important to us. Choose from different options that help you focus on your health.
• Take the reins of your time off with our flexible PTO policy - because work-life balance should always be in your hands!
• Attractive office space in the heart of central Austin, Texas (free drinks, snacks...)
• Indulge in weekly catered lunches at our office - a delicious perk to fuel your work.
• Free garage parking directly across from the office building.
• Fitness center in the office with Tonal Mirrors, Peletons, free weights, etc.
• We offer a gym discount program to help you stay fit and healthy!
• Find your zen right at the heart of our Austin office with weekly onsite yoga sessions - because balance is key to our vibrant workplace culture!
• 401k employer matching program - because your future deserves a friendly boost!
• We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
• We've got your furry friend covered with pet insurance discounts.
• Have a helpful legal sidekick right in your back pocket with our free access to Rocket Lawyer.
• Get ready for hassle-free healthcare from the comfort of your couch - we offer free Telehealth services to keep you feeling your best!
• Treat yourself to relaxation on the regular - enjoy a monthly discount at Massage Envy.
• Get ready to rock our brand with style - we've got awesome company swag to offer!
• We conduct annual merit reviews to recognize and reward your hard work and achievements.
• BenefitsHub platform to obtain perks and discounts on auto/home insurance, pet insurance, travel, fitness, etc.
• Wellness programs with wellness discounts on medical benefit deduction and offers various company wellness activities/webinars and challenges such as Steps challenges and a Health Fair!
• Health savings account employer contribution for HSA medical plan enrollees.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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