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Director of Marketing
Stacker Media New York, NY
$195k-248k (estimate)
Full Time 2 Months Ago
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Stacker Media is Hiring a Director of Marketing Near New York, NY

Description

Stacker is seeking a dynamic and experienced Director of Marketing to lead and develop comprehensive customer acquisition strategies for our B2B marketing products. This is a foundational marketing hire for the organization and role that will be directly responsible for overseeing brand strategy and marketing efforts to develop, create, and amplify engaging content that will educate and drive awareness for Stacker's B2B products for brand partners.

We’re looking for a Director of Marketing who has experience developing compelling B2B content that resonates with customers. In this new role, you’ll own brand GTM with a primary focus on content marketing for midmarket and enterprise prospects. You'll be responsible for driving core brand positoining and converting that to a robust content marketing plan that drives relationships and interest from SEO, Digital Marketing and PR leaders at Fortune 1000 companies. The ideal candidate will have a great understanding of public relations, content marketing, and SEO disciplines, being able to speak to the efficacy of each channel and leverage them to drive better outcomes for marketing efforts at Stacker.

We’re seeking a Marketing leader who’s passionate about media and digital marketing. This is a unique opportunity to join the ground floor of a high-growth business and have an integral impact on the success of the company. Role responsibilities include:

Responsibilities

    • Create high-level positioning and GTM strategy for connecting with and informing target customers
    • Develop a content marketing program to that maximizes brand awareness and build out content that will increase conversions at every stage of the inbound customer journey for PR and Content Marketing prospects
    • In partnership wtith internal teams, define and manage the execution of a content calendar, develop compelling content (e.g., white papers, guides, case studies, webinars), manage internal / external content production partners, and report on content performance
    • Identify and execute distribution strategies for developed content, including email, social, and blog
    • Manage external resources to efficiently drive marketing efforts, including agencies and contractors
    • Analyze engagement and inbound funnel metrics to inform and improve marketing strategies
    • Support the creation of sales collateral and resources for the Sales and Account teams
    • Bring innovative growth and marketing ideas to the table

The Company

Stacker is building the first earned syndication platform for brands and publishers. Every day, our efforts center on developing new and unique ways to produce, distribute, and fund great content. We do this through a number of ways—from our tech-forward newsroom and content syndication platform accessed by 2k publishers to our novel studio and contributor products that power scalable, earned media and content distribution solutions for brand partners.

As a self-funded company, we’re a resourceful team focused on building an inclusive, equitable culture around shared values of integrity, ownership, and collaboration. Building for the future is reflected in the way we work: we are remote-first, embrace flexible schedules, and offer competitive benefits and perks including unlimited vacation, an employee equity program, and full health & dental coverage

Job Summary

JOB TYPE

Full Time

SALARY

$195k-248k (estimate)

POST DATE

02/22/2024

EXPIRATION DATE

04/01/2024

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The job skills required for Director of Marketing include Digital Marketing, Futures, Public Relations, Promotion, B2B, Product Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Director of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director of Marketing. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Director of Marketing positions, which can be used as a reference in future career path planning. As a Director of Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director of Marketing. You can explore the career advancement for a Director of Marketing below and select your interested title to get hiring information.

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If you are interested in becoming a Director of Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director of Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Director of Marketing job description and responsibilities

A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.

02/05/2022: Reading, PA

A Marketing Director reports to the Chief Marketing Officer.

01/03/2022: Birmingham, AL

The marketing director leads and guides the efforts of the marketing department.

02/04/2022: Reno, NV

They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.

01/14/2022: Fort Smith, AR

They typically manage marketing of a business, organization, particular product or group of products.

01/02/2022: Chico, CA

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director of Marketing jobs

The director of marketing generally has at least five to 10 years of applicable experience.

01/09/2022: Orange, CA

Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.

02/22/2022: Saint Louis, MO

Experience with digital marketing forms such as social media marketing and content marketing, required.

01/26/2022: Lafayette, LA

Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.

03/12/2022: Lawrence, MA

Director of Marketing requires some amount of technical expertise and experience.

02/28/2022: Charleston, SC

Step 3: View the best colleges and universities for Director of Marketing.

Butler University
Carroll College
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Providence College
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