Company DescriptionWe are a fast-growing, venture-backed startup that provides powerfully simple business banking. Since we launched, tens of thousands of small business owners, entrepreneurs, and freelancers have opened Novo business checking accounts securely and easily. We’re empowering our customers by delivering the most compelling banking experience possible so that they can spend more time running their businesses and less time managing their finances. Novo is powered by some of the brightest minds, from tech to financial services, and we’re all working toward one goal: changing the way businesses bank - everywhere.Job DescriptionResponsibilities include:Managing marketing team and multi-million dollar budgetAccelerating Novo’s customer acquisition by investing in existing & new channels while automating marketing operations to improve funnel efficiencyDeveloping & implementing Novo’s digital marketing strategy including paid search, display, email, retargeting, paid social, amongst other strategiesBuilding marketing performance reporting structures by manipulating large datasets with analytics tools and/or SQLReporting on marketing performance across multiple channels and communicating trends and insights to the leadership teamWorking with our technology team to execute marketing-related technology tasks such as lead scoring models, attribution, marketing analytics implementation, etc.Collaborating with the Novo product team in the development of new products, product messaging, and new product launchesExpanding the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentationQualificationsWhat we expect from you6-15 years experience in a data-driven marketing role2 years experience managing a team at a high growth, software startupHands-on experience with digital marketing channels like Google Ads, Facebook, email marketing, and SEOProven track record successfully managing a multi-million dollar acquisition budget and taking a company through an intensive growth period.Experience of best practices in the B2C landscape with large acquisition numbers and short sales cyclesObsession with experimentation (ex - A/B testing, website & landing page iteration) and automation (ex - email, content triggers)Strong quantitative and qualitative analytical skillsData-driven and detail-oriented, with the ability to look at problems at both granular and strategic levelsStrong leadership and team management skillsExperience in SQL and knowledge of databasesExperience with specific toolsPerformance marketing platform like Google Data StudioCRM other than SalesforceEvents analytics software like Segment (or another events-based analytics tool)Marketing & product analytics like Mixpanel and Hotjar (or another events-based visualisation tool, like Amplitude)Email marketing like Customer.io, MailChimp, HubSpotBonusUnderstanding of brand strategyExperience in media and PRManaging offline and outdoor channelsWorking with remote engineering teamsAdditional InformationThe company is based in New York City, but due to COVID we are currently working remotely and will be remote until the second half of 2021. The company plans on re-centralizing in late 2021.All your information will be kept confidential according to EEO guidelines.