Performance Marketing Director

AKA NYC is an award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. With a focus on creativity, innovation, and consumer experiences, we have a proven record of delivering cross-platform campaigns that get results for new brands and iconic institutions alike. Our clients include Edge, Harry Potter and the Cursed Child, The Metropolitan Museum of Art, &Juliet, New York Botanical Garden, YMCAs of Greater New York, and many others. 

AKA NYC is looking for a dynamic and results-driven Performance Marketing Director to join our growing Media team. As Performance Marketing Director, you will be responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Reporting to the Head of Paid Media, the Performance Marketing Director is a full-time exempt position that is based in New York City. 

WHAT YOU’LL DO:

• Develop and execute comprehensive digital media strategies tailored to meet the unique needs and objectives of our clients. Leverage your expertise to identify emerging trends and opportunities for strategic advantage.
• Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights.
• Oversee the planning, execution, and optimization of digital media campaigns across various platforms, including paid advertising, social media, and content marketing. Ensure campaigns are aligned with client objectives and deliver measurable results.
• Utilize advanced analytics tools to measure campaign performance, derive actionable insights, and optimize strategies for maximum impact.
• Monitor key performance indicators and provide regular updates to clients on campaign effectiveness.
• Stay abreast of industry trends, innovations, and best practices in digital media marketing. Share your knowledge and insights with clients and internal stakeholders to drive continuous improvement and innovation.

WHO WE'RE LOOKING FOR:

• 5 years of experience in digital media, with a proven track record of success in strategic planning and campaign management.
• Strong understanding of the Facebook/Meta platform; full knowledge of all bidding, targeting & optimization capabilities
• Exceptional data analytics skills; ability to draw conclusions from data and form actionable insights
• Proficiency in digital media platforms and tools, including Google Ads, Facebook Ads Manager, and analytics platforms.
• Strong leadership, communication, and interpersonal skills, with the ability to build rapport with clients and motivate teams.
• Analytical mindset with a keen eye for detail and a commitment to delivering results.

WHAT WE OFFER:

• A competitive salary between $95,000 - $120,000, commensurate with experience
• A generous PTO policy
• 1/2 day Summer Fridays 
• 100% employer-paid healthcare for employees
• 100% employer-paid dental care for employees
• Flexible working hours
• Hybrid position: minimum three days per week in office
• WFA for set weeks during the year
• Training and Development fund per employee
• Paid parental leave to a maximum of 12 paid weeks
• Student loan repayment assistance (or tuition assistance) with years of service
• Paid sabbatical with years of service
• Pet-friendly office

A Note on Diversity and Inclusion

At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.

AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. 

Sound like a good fit? We’d love to hear from you!