SLANG Worldwide is Hiring a Digital Marketing Specialist Near Denver, CO

Company Overview:

As a leading cannabis-focused consumer packaged goods company, SLANG Worldwide is focused on acquiring and developing market-proven regional brands while also creating new brands that exceed the expectations of cannabis consumers. SLANG is a public company listed on the Canadian Securities Exchange (CNXS: SLNG). As part of a new and fast growing company, you will have the opportunity to own projects and make lasting impacts on how we shape SLANG. Our employees are passionate about what we do and dedicated to our overall mission of creating a lasting cannabis legacy built on a foundation of strong partnerships, branded products and proven processes.

Job Summary:

SLANG Worldwide is looking for a Digital Marketing Specialist to join our team, helping to organically grow audiences for our house of brands (6 brands) across a variety of digital mediums. The ideal person for this role is a blend of strategic and creative, leveraging the communication goals and personalities of each brand to help develop and deploy relevant and engaging content across our portfolio of brands. This person should be detail oriented, constantly thinking about how to improve the results of a marketing campaign and be able to think strategically and creatively about how to best structure and develop content for success. 

Responsibilities and Duties:

• Build, A/B test & deploy emails for all brands
• Content building for the brand beyond sales and promotions (newsletters, social content, micro-influencer programs, contests and more)
• Build and manage social media schedule, including content creation w/ creative team
• Plan, develop and manage Instagram posting schedule for our brands 2-3x a week, plus stories & 1-2x a week on corporate LinkedIn
• Active community engagement & outreach (incl. social media, influencers, product reviews, referrals) and organically grow audiences on social platforms
• Blog content reviewing & proofing
• Social listening for brands outside of direct consumer brand engagement
• Seek opportunities to build and grow social followings on other platforms such as - Twitter, Pinterest, Facebook, TikTok, etc.

Qualifications & Skills:

• Experience working with ESPs (like Klaviyo) with a strong understanding of how to build emails with high deliverability and open rates.
• Experience running social media platforms with success of increasing followings by 5K
• Have a strong understanding of different social media platforms and the types of content and communications that perform best for those platforms
• Previous experience working with influencers and driving tangible ROI
• Creative copy writing skills
• An out of the box thinker who can develop strategies for organic growth where paid options are limited
• A balance of both creative and strategic
• Exceptional written and verbal communication skills
• A strong attention to detail
• Ability to manage and focus across projects

Bonus Points:

• Experience with Klaviyo
• Experience with Sprout Social
• Experience with Shopify and/or HTML
• Content production skills a plus
• Experience working in cannabis or CPG

Compensation & Benefits

• Salary range of $55,000 - $65,000 per year depending on experience level
• Hybrid work - 2 days in Denver office / 3 days remote
• Medical, Dental, and Vision insurance
• Life Insurance and STD
• 401k savings with employer match