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Digital Marketing Specialist

Denver, CO | Full Time
9 Days Ago

Job Description

Company Overview:

As a leading cannabis-focused consumer packaged goods company, SLANG Worldwide is focused on acquiring and developing market-proven regional brands while also creating new brands that exceed the expectations of cannabis consumers. SLANG is a public company listed on the Canadian Securities Exchange (CNXS: SLNG). As part of a new and fast growing company, you will have the opportunity to own projects and make lasting impacts on how we shape SLANG. Our employees are passionate about what we do and dedicated to our overall mission of creating a lasting cannabis legacy built on a foundation of strong partnerships, branded products and proven processes.

Job Summary:

SLANG Worldwide is looking for a Digital Marketing Specialist to join our team, helping to organically grow audiences for our house of brands (6 brands) across a variety of digital mediums. The ideal person for this role is a blend of strategic and creative, leveraging the communication goals and personalities of each brand to help develop and deploy relevant and engaging content across our portfolio of brands. This person should be detail oriented, constantly thinking about how to improve the results of a marketing campaign and be able to think strategically and creatively about how to best structure and develop content for success. 

Responsibilities and Duties:

  • Build, A/B test & deploy emails for all brands
  • Content building for the brand beyond sales and promotions (newsletters, social content, micro-influencer programs, contests and more)
  • Build and manage social media schedule, including content creation w/ creative team
  • Plan, develop and manage Instagram posting schedule for our brands 2-3x a week, plus stories & 1-2x a week on corporate LinkedIn
  • Active community engagement & outreach (incl. social media, influencers, product reviews, referrals) and organically grow audiences on social platforms
  • Blog content reviewing & proofing
  • Social listening for brands outside of direct consumer brand engagement
  • Seek opportunities to build and grow social followings on other platforms such as - Twitter, Pinterest, Facebook, TikTok, etc.

Qualifications & Skills:

  • Experience working with ESPs (like Klaviyo) with a strong understanding of how to build emails with high deliverability and open rates.
  • Experience running social media platforms with success of increasing followings by 5K
  • Have a strong understanding of different social media platforms and the types of content and communications that perform best for those platforms
  • Previous experience working with influencers and driving tangible ROI
  • Creative copy writing skills
  • An out of the box thinker who can develop strategies for organic growth where paid options are limited
  • A balance of both creative and strategic
  • Exceptional written and verbal communication skills
  • A strong attention to detail
  • Ability to manage and focus across projects

Bonus Points:

  • Experience with Klaviyo
  • Experience with Sprout Social
  • Experience with Shopify and/or HTML
  • Content production skills a plus
  • Experience working in cannabis or CPG

Compensation & Benefits

  • Salary range of $55,000 - $65,000 per year depending on experience level
  • Hybrid work - 2 days in Denver office / 3 days remote
  • Medical, Dental, and Vision insurance
  • Life Insurance and STD
  • 401k savings with employer match

Skills for Digital Marketing Specialist

The job skills required for Digital Marketing Specialist include Digital Marketing, Social media, HTML, LinkedIn, Attention to Detail,and detail oriented etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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Career Path for Digital Marketing Specialist

The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Supervisor that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.

How to Become a Digital Marketing Specialist

If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.

Step 1 Understand the job description and responsibilities of a Digital Marketing Specialist

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Step 2 Knowing the best tips for becoming a Digital Marketing Specialist can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

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