Marketing Specialist

Company: Balani Custom Clothiers

Position: Marketing Specialist

Reports to: Marketing Director

Location: Remote with occasional onsite collaboration. 

Compensation: $55,000-65,000 annually

About Balani:

At Balani, we pride ourselves on crafting luxury custom clothing for those who seek a heightened sartorial experience. With a rich legacy in craftsmanship and an unparalleled eye for detail, our brand stands as a testament to timeless elegance and style.

Role Overview:

We are seeking an enthusiastic fully-remote Marketing Specialist to join our dynamic team. This individual will play a pivotal role in bolstering our brand’s presence and driving our marketing initiatives forward. If you're a hard worker, eager to learn, and ready to wear many hats, you might be the perfect fit for our team.

Key Responsibilities:

Graphic Design & Content Creation:

• Design visually compelling assets for email campaigns, ads, and social media using Canva. Familiarity with Adobe Illustrator or XD is preferred.
• Ensure all designs are aligned with the brand's aesthetics and values.

Email Marketing:

• Assist in developing and executing effective drip campaigns.
• Monitor and analyze email campaign performance to recommend improvements.

Social Media & Ads Management:

• Manage and update our social media channels including Facebook, Instagram, Twitter, etc., ensuring consistent branding and messaging.
• Create and optimize ads for these platforms, maximizing ROI.
• Monitor social media trends and insights to inform campaign strategies.

Google Ads:

• Knowledge of Google Ads is advantageous. Assist in creating, optimizing, and analyzing Google Ad campaigns.

Collaboration:

• Work closely with the Marketing Director and team to strategize and implement marketing campaigns.
• Collaborate with the broader team to gather content, feedback, and ensure alignment across all marketing channels.

Required Skills & Qualifications:

• Proficiency in basic graphic design, especially with Canva.
• Familiarity with drip email campaigns.
• Experience in social media management, especially platforms like Facebook, Instagram, and Twitter.
• Ability to multitask, prioritize, and handle multiple projects simultaneously.
• Strong communication skills and attention to detail.

Preferred Skills:

• Knowledge or experience with Google Ads.

What We Offer:

• Training: We believe in nurturing talent. If you fit our cultural ethos, we are more than willing to provide the necessary training to get you up to speed.
• Growth Opportunities: As a dynamic brand, there are always new horizons to explore, and we're looking for individuals ready to grow with us.
• Competitive Compensation: Along with a fulfilling role, we offer a competitive compensation package.