INTRO

We’re looking for a poised communicator who will create compelling and engaging content for our digital channels as we communicate with our members to promote financial and retirement security. We need your creativity and ability to distill actionable insights from our user data as we continue to target web and email content and grow our social media following to deliver outstanding "digital first" service to our members. If engaging with Colorado’s largest workforce across email, social media, and the web sounds intriguing to you, please check out the full job description.

JOB SUMMARY

The Digital Marketing and Communications Specialist (I or II, depending on qualifications – see attached leveling guide) will help execute the PERA Strategic Communications Plan by leveraging PERA's email campaigns (125 annually with 5 million deliveries), website (100,000 average monthly visitors), and social media (over 22,000 followers across all channels) to provide members and other stakeholders with timely and relevant information. Primary responsibilities include developing email marketing strategies to engage a variety of stakeholders, creating digital content, tailoring PERA’s web content to various audience segments, highlighting web content through targeted messaging, and managing PERA’s social media channels. The specialist will analyze data and analytics within these platforms to create pointed digital communication strategies that broaden and enhance engagement with PERA's stakeholders.

IDEAL CANDIDATE

Our ideal candidate understands digital media trends and is eager to reach new audiences through existing and emerging channels to engage stakeholders in a conversation about PERA. We are seeking a communicator with a proven track record in managing a comprehensive and coordinated approach to digital communications across platforms, including email, web content, and social media. With a can-do attitude and natural aptitude for excellent and responsive customer service, our ideal candidate will continuously measure results and modify approaches to maximize the impact of our efforts. In addition, a desire to contribute to the entire team's success and collaborate across the organization is key.

ESSENTIAL FUNCTIONS

• Execute digital communications strategies that maximize the impact of PERA's email campaigns (approximately 50% focus of the position), social media channels (30%), and website measuring and reporting on user engagement (20%, including Communications Division duties).
• Develop strategic and proactive digital media campaigns to communicate PERA's key messages and engagement efforts.
• Lead all email communications, coordinating content creation with PERA’s editorial calendar and internal partners.
• Manage all PERA social media channels and collaborate on social media strategy.
• Contribute to the web content administration of PERA’s website.
• Participate on the digital strategies team to ensure best practices and a comprehensive approach to communications across email, web, and social media platforms, leveraging analytics to drive future content development and audience segmentation.
• Design, send, and analyze email campaigns to increase engagement with target audiences, interpreting data and communicating findings and recommendations to stakeholders.
• Analyze website user behavior and adjust to increase the effectiveness of content across audiences.
• Produce and post engaging content for PERA's social media channels, monitor activity on social media, respond to questions and comments, and innovate to improve performance or otherwise meet business goals.
• Create and maintain editorial calendar for social media and provide regular analytic reporting on digital channels to team members and across the PERA organization along with recommendations for improving engagement.
• Manage SEM and digital marketing efforts, targeting resources appropriately and effectively while measuring ROI.
• Collaborate with various teams and divisions to effectively execute digital communication campaigns and other digital outreach (e.g., Facebook Live events).
• Participate in training and educational opportunities for ongoing professional development.
• Performs other duties as assigned.

QUALIFICATIONS

• Hands-on experience using digital media tactics and content development to reach targeted audiences, including developing and implementing email marketing campaigns, professional social media channels, and web content administration.
• Excellent writing and verbal communications skills that are particularly suited to digital formats.
• Demonstrated experience developing and implementing strategic communication plans for digital engagement. Creative thinker and ability to initiate and self-direct workload and projects.
• Strong knowledge and experience with digital measurement and monitoring tools (e.g., Google Analytics).
• Adept at utilizing existing and emerging digital communication platforms, including email delivery (e.g., SendGrid), social media scheduler (e.g., Hootsuite), a membership database (e.g., ListBuilder), and web content management platform (e.g., WordPress).
• Confident in ability to engage with digital media professionals and a high degree of familiarity with digital networking tools and protocol; interested in learning and applying emerging technologies.
• Knowledge of SEO (Search Engine Optimization), SEM (Search Engine Marketing), and CMS (Content Management System).
• Ability to adapt to frequent change and multiple priorities, and to contribute to the team's success on a variety of projects.
• Ability to teach, guide, and encourage others internally and externally about best practices for digital media.
• Strong attention to detail, including grammar and accuracy of information.
• Interest in and support of the mission of Colorado PERA.
• See leveling guide for specific qualification requirements.

WORKING CONDITIONS

• Standard office environment with regular telephone communication, computer operation, and other office productivity machinery, such as a copy and printer machine.

WORK FROM HOME OPTION

• Opportunity to work from home up to three days per week. Eligibility dependent upon factors detailed in PERA's Work from Home Policy.

JOB DESCRIPTION DISCLAIMER:

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of an employee. Duties, responsibilities, and activities may change or new ones may be assigned with or without notice.

Unfortunately, at this time, we cannot consider candidates that require sponsorship (now or in the future), or are located outside of the US.

All Colorado PERA employees are subject to PERA’s Ethics Policy and some employees are subject to the Personal Trading Policy. These policies include restrictions on outside business activities and employment and have certain requirements on personal trading. You may request copies of these policies from PERA’s talent acquisition team and any questions can be answered by PERA’s Investment Administration team.

INTERESTED CANDIDATES
Complete the employment application online at https://www.copera.org/careers. Please have copies of your resume and cover letter available to upload. Please review the following questions. You will be asked for a response to these as part of your application:

• Describe your professional experience working with email campaigns, social media, websites, and other digital communication channels.
• Describe your experience creating content to encourage engagement and action online.
• Describe a time that you used data to inform a decision that made a digital campaign or other communication strategy more effective.

ABOUT COLORADO PERA

Looking for a career where you can make a difference? Colorado PERA offers benefit services to public employees across Colorado, including teachers, state troopers, snowplow drivers, correctional officers and many others who provide valuable services. As Colorado’s largest pension plan, we serve and educate over 670,000 members who are former and current public employees.

At PERA you will earn more than a paycheck. PERA is a culture where you can grow your potential and work in an inclusive environment, where diverse perspectives are valued. We hire exceptional employees and recognize that our people are our best asset. Not only do we make sound investments for our members, PERA invests in our employees’ growth through training and leadership opportunities.

To promote wellbeing, we offer hybrid or flexible working options for most roles and a total rewards and benefit program including health, dental and vision coverage - eligibility starts the first day of the month following the date of hire for most plans; generous paid time off and volunteer hours; pension and retirement plans, including PERA’s defined benefit plan, 457 defined contribution plan, and 401(k) employer match, as applicable; tuition assistance; free, convenient on-site parking or RTD subsidy; free on-site fitness center to stay active; employee assistance program; training, leadership and mentoring programs and more. PERA is a Public Service Loan Forgiveness qualifying employer.

To learn more about life at PERA, watch this video or visit www.copera.org/careers.

Position Title: Digital Marketing and Communications Specialist (I or II)
Division: Communications
Reports to: Stakeholder Engagement Manager
Job Status: Full Time / Exempt
Salary: $68,600 - $90,000 annually, Commensurate with experience
Posting Dates: 3/29/24 – 4/21/24

LEVELING GUIDE