Regional Sales Manager

Company Description

Simple Mills is a rapidly-growing company on the forefront of the clean food movement, transforming center store grocery aisles with products made from nutritious, purposeful ingredients. Simple Mills is a female-founded business, started by Katlin Smith in 2012 out of her own Kitchen. In the company’s short history, Simple Mills has disrupted the market to become the #1 bestselling natural baking mix, the #1 bestselling natural cracker, and the #1 bestselling natural cookie.

The company’s mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. Simple Mills is distributed in 25,000 stores nationally including Whole Foods, Target, Walmart, Kroger, Costco and more, and available online at retailers like Amazon and Thrive Market. The brand’s newest products include: Organic Seed Flour Crackers, Seed & Nut Flour Sweet Thins, and Soft-Baked Almond Flour Bars. Simple Mills has earned broad recognition from top tier media and industry associations- including a segment on our Founder & CEO Katlin Smith on NPR’s How I Built This.. Our products have been featured in a wide array of top publications including Vogue, Women's Health, Forbes, Business Insider, mindbodygreen, NOSH and many more. Simple Mills was also a 2020 Health Magazine Snack Award Winner!

Role Description

We are seeking an energetic, possibilities driven and dynamic Regional Sales Manager to help us sell and distribute one of the hottest products in the Health and Wellness marketplace. 

You will play a key role in the expansion of the Simple Mills brand and be responsible for: delivering a market sales plan; achieving company revenue and profit targets; managing & driving Broker partner relationships, executing regional account plans. In this role, you will ensure that Simple Mills is always “top of mind” with all brokers. We find that the most successful people for this position tend to be agile learners, enjoy the creative challenge of scrappy, creative sales tactics, are not afraid to speak up, and take full ownership of all business activities while ensuring Simple Mills is positioned to be winning in-market.

This role is not for ivory tower sales managers. This is a leadership role that requires heavy time in-market working with retail partners, brokers, and leading as a key cross-functional member of our team. You must “Act Like an Owner” and challenge the “Status Quo” that exists in the CPG industry.

Our team is looking for that Sales leader that has humble confidence, quiet fire, and is eager to bring their skill set to an organization that wants to set them up for success with a team that is highly collaborative and values cross-functional partnership.

*We will be prioritizing talent within the Eastern region of the United States for this search. Although we fully support this role being remote, we have a strong preference for this person to be seated in the region of the United States they will be supporting*

• Drive and manage revenue targets with key regional accounts and high-value independent accounts
• Develop & lead Quarterly Business Reviews with broker partners to drive KPI’s / brand revenue goals
• Identify and target key accounts for market penetration. Grow existing business and gain new distribution in strategic accounts.
• Drive velocities by managing promotional process from the planning stage, to development to execution, ensuring all retailers timelines are met and following with post promotional analysis and ROI measurements.
• Establish and build strong relationships with key retailers within your region
• Effectively train and develop the brokers, motivating and directing them to help achieve overall objectives and in-store execution required by the retailers (ie new item execution, shelving, merchandising, pricing, promotional and sales objectives).
• Plan and execute regional trade shows, festivals and demo opportunities as needed

Position Requirements

• 3-5 years of demonstrated success in regional sales, preferably in start-up or CPG industry with Account Management in some or all of the following retailers; HEB, Central Brookshire Brothers, Raleys, Gelsons, Harmons, Smart & Final, Stater Bros…)
• WUndergraduate Degree in communications, marketing, business or related field
• Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Experience working with partners at multiple levels within the organization (operations, category/marketing, supply chain, finance, people operations, legal and other functional groups).
• Working knowledge and understanding of Nielsen/IRI/Spins syndicated data
• Ability to create and present consumer and customer-centric sales data internally and to external clients through leveraging that data to build thoughtful, creative, compelling sell stories
• High degree of organization and ability to manage multiple, competing priorities simultaneously.
• Communicates succinctly and effectively (verbal and written) and employs collaboration skills that enable you to earn trust at all levels.
• You have industry knowledge, contacts and experience working with external sales broker teams
• Although Simple Mills supports remote work, you will still need to be open to up to 30% travel in this position and be willing to travel to our Chicago office as necessary.
• A passion for natural food and healthy eating as well as a desire to change the way we think about ingredient labels

Intrinsic qualities we hope to find in our new team member:

• A passion for natural food and healthy eating as well as a desire to change the way we think about ingredient labels
• Passion to challenge the industry status quo and drive innovative and creative solutions
• Not afraid to “roll up your sleeves” with individual contributor responsibilities; seeks to go beyond comfort to learn & pushes teams to do the same
• Bring a reputation of high integrity
• You are relentlessly driven, self-motivated and goal-orientated
• You have great listening and problem-solving skills
• You celebrate your success, and the successes of your team even more

Benefits of Working at Simple Mills

• You will make a huge impact as a key member of an emerging brand that’s changing the way we eat and facing explosive growth
• Working with a vibrant community of passionate team members that are driven by healthy food that tastes good and fuels your body
• We strive to foster and embed a culture of diversity, equity, and inclusion across our organization. We know it is not only critical to the success of diversity initiatives - but instrumental in creating an equitable and inclusive workplace! It also creates a positive employee experience. DEI will remain at the center of our people strategy as grow and scale our organization.
• Our culture is aligned with doing good in the world and we are committed to the environment, fairness to employees and to our customers
• Integrating into a company that is passionate about its people and their development, with consistent training and multiple forums/platforms to participate in, contribute to and learn from
• Employee benefits include robust Health Benefits packages, 401(k) plan, Unlimited PTO offering, full support for remote work, one-time stipend for getting your home workspace setup, monthly cell phone/internet stipend, health & wellness stipends, product stipends and many other perks! 

Compensation will be competitive for the ideal candidate. Starting in June of 2021, Simple Mills will operate a hybrid-model: a balance of in-person and virtual work determined by position, team, and personal needs. In order to be considered, you must live in the United States and be able to work remotely at your own designated location with sufficient internet access to support video conferencing. If you are a remote employee, you must also be able to travel to our Chicago office as needed throughout the year. Safety protocols in accordance with CDC recommendations are followed.

At Simple Mills, we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, past or present military service, physical or mental disability, or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need, job requirements, and individual qualifications. #LI-DNI

Simple Mills is committed to the full inclusion of all qualified individuals. As part of this commitment, Simple Mills will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact careers@simplemills.com.