RSA Conference™ is the premier series of global events and year-round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and have access to the experts, unbiased content and ideas that help enable individuals and companies advance their cybersecurity posture and build stronger and smarter teams. Both in-person and online, RSAC brings the cybersecurity industry together and empowers the collective “we” to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands-on educational opportunities that help industry professionals discover how to make their companies more secure while showcasing the most enterprising, influential and thought-provoking thinkers and leaders in cybersecurity today.

We are seeking a proven Director of Marketing Operations who can manage and optimize the marketing activities of our business. This role will be responsible for building and managing the marketing technology stack, processes and data that support the marketing efforts to ensure efficiency and effectiveness of campaigns and initiatives. This role is crucial in streamlining marketing activities, optimizing resources, and driving the marketing team forward. This will be a highly collaborative role where the individual needs to have expertise in working cross functionally. This role will be a member of the marketing leadership team working alongside the Director of Marketing and Director of PR & Comms while collaborating with the Director of Technology and the website development team. This role reports to the VP of Marketing.

Your Responsibilities

• Align marketing operations with the overall marketing strategy and business goals.
• Develop, implement, and optimize marketing processes and workflows to enhance efficiency and productivity.
• Build and manage the marketing technology stack including marketing automation platform (DotDigital), CRM systems, analytics tools, and other relevant software. Evaluate and recommend innovative technologies to track results and improve marketing capabilities.
• Lead efforts to collect, organize and analyze marketing data to derive actionable insights. Ensure data accuracy, integrity, and compliance with data protection regulations such as GDPR, CCPA and others.
• Expertise in understanding marketing regulations and industry best practices to ensure all marketing activities are compliant with relevant laws and guidelines.
• Oversee relationships with external vendors, agencies, and partners to ensure they deliver quality services and meet established objectives.
• Build and manage a high-performing marketing operations team, providing guidance, coaching and professional development opportunities. The first role to hire will be Marketing Data Analyst.
• Ability to foster collaboration between marketing teams and cross functionally to ensure seamless execution of campaigns.

Skills & Experience

• Proven skills in selecting, building and managing a world-class marketing technology stack.
• Proficiency in marketing automation platforms (e.g. DotDigital, Marketo), CRM systems (e.g. Salesforce) and data analytic tools (e.g. Google Analytics 4, Google Tag Manager, and Tableau)
• Strong analytical skills and the ability to interpret marketing data to make informed decisions.
• Excellent project management and organizational skills.
• Leadership and team management expertise. Ability to build relationships and work cross functionality.
• Knowledge of marketing compliance and data privacy regulations.
• Display excellent people skills – someone who is a team player and who has the personality, global perspective, and cultural sensitivity to collaborate across RSAC.
• Advocate for workplace inclusion and social responsibility.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• Proven background in marketing operations with a track record of increasing responsibility.
• Certifications in marketing automation and project management
• Experience with data visualization and reporting tools (e.g. Tableau, Google Data Studio)
• Reasoning Ability: A combination of strategic thinking, technical expertise, strong leadership skills and ability to work in a fast-paced environment are a must.
• Able to make independent judgments which have considerable impacts on the organization.

Benefits

RSAC believes in investing in our people. We offer:

• Competitive salary, benefits, and perks for all full-time employees
• Employer-subsidized medical, dental and vision insurance
• 401K retirement employer match
• Home office equipment stipend and monthly technology stipend
• Thirteen paid holidays per calendar year
• Unlimited personal time off
• Annual employee bonus dependent upon overall company and personal performance
• Annual company-wide offsite

Our Culture

We believe that our differences make us stronger, and we are committed to fostering a culture of respect, empathy, and understanding.

• We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.
• Our team is passionate and results-oriented, striving to achieve excellence in everything we do.
• We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.
• We recognize that by collaborating and working together, we can achieve our goals faster and more effectively.

Why RSAC?

The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community! We're always looking for imaginative and visionary individuals who share our passion for providing cutting-edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats.

Our Values

• Adaptability: In our ever-changing world, we innovate through determination, creativity and resourcefulness.
• Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.
• Excellence: Because we are where the world talks security, we have the highest expectations of ourselves and our partners.