Accountabilities:

• Team Leadership: to lead and manage a team of On-Premise & Market Managers, providing guidance, training and support to ensure they meet their individual and collective sales goals.
• To achieve and exceed sales targets by developing and implementing effective sales strategies within their state.
• Territory Management & Market analysis: Effectively manage the allocation of sales resources and coverage to optimize sales efforts. Analyze market trends to ensure an effective sales strategy
• Manage the budget for the sales team, ensuring efficient allocation of resources for promotional activity, events and other sales initiatives

Key Metrics & Financial Targets:

Distribution

Velocity/Reorder

Displays

Sampling

Cocktail Menus

Own:

• Meeting and exceeding sales targets and revenue goals set for their territory.
• Developing and execution of sales strategies
• Budget ownership for their territory, includes allocating resources for marketing and sales activities. or significant

Influence:

• Extends to a wide range of areas, such as: Sales Strategy execution, team Performance, Customer Relationships, Budget Allocation, Sales Targets, and Product Placement collectively contribute to the success company's sales and revenue growth. Their ability to make informed decisions and collaborate effectively with teams and stakeholders is crucial.

Veto:

• Major promotional activities or marketing campaigns
• Budget Allocation within their region on how funds are allocated for marketing, sales, and other activities

Critical Relationships:

• Growth Strategy and Insights Division
• Regional Pricing & Marketing
• Supply Chain & Logistics
• People Operations
• ABP Planning and Incentive Programming
• Territory Budgets
• External Suppliers & Distributors

Skills Needed To Be Successful:

• Combination of interpersonal, leadership, analytical, and industry-specific skills is essential
• 6-8 years of sales management experience; lead, motivate, and manage a field sales team effectively is essential for achieving regional sales objectives.
• 3 years’ experience working with distributors/wholesalers
• 3 years’ experience in beverage category