Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About Life360

Life360 is on a mission to bring families closer— and that starts with ensuring that loved ones are safe and secure. That’s why millions of families across 140 countries trust Life360 to keep them connected each day, and in life’s unpredictable moments.

From real-time location sharing and notifications, to driving safety features like Crash Detection and Roadside Assistance, we create tools that remove uncertainty from modern life — so families can feel free, together.

About the Job

Life360 is looking for an accomplished Marketing Analytics leader with a strong background to fuel business growth. As a key partner with the Marketing team, the Analytics leader will own the creation and delivery of the Marketing Analytics strategy, roadmap, and managing a team of world class analytics and data science professionals. This is an opportunity to own and craft the analytic agenda for a key driver for the company. Reporting to the Head of Data Analytics and Data Science (DAS), the Senior Manager of Marketing Analytics will focus on the following key areas:

• Deep understanding of our user’s behaviors throughout the Life360 funnel and customer journey including acquisition (website, paid marketing), activation (onboarding, feature lifecycle, smart notifications), conversion (key in-product funnels) and retention (LTV)
• Identify growth opportunities in collaboration with Marketing managers
• Oversee opportunity identification, experiment design, forecasting, goaling and metrics / reporting design
• Develop and monitor Marketing KPI and dashboard development
• Partner with Data Engineering to deliver reliable insights and reporting capabilities.

What You'll Do

• Build and lead a high-performance Marketing analytics and data science team and be responsible for your organization's productivity, operational excellence and business impact
• Communicate your team’s work and directly assist senior leaders in decision making
• Prioritize and set the vision for your team’s work, making difficult tradeoffs on design based on business constraints, ensuring on-time deliverables and high-quality analyses.
• Develop a team culture of ownership that reinforces the core values of Life360
• Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with our core products and services
• Partner with Marketing, and Engineering teams to solve problems and identify trends and opportunities
• Drive data platform and engineering requirements, enabling instrumentation, Business Intelligence, and optimization of data pipelines and data structures
• Build / maintain reports, dashboards, and metrics to monitor the performance of our products and business.
• Manage development of data resources, gather requirements, organize sources, and strategic initiatives and campaign performance
• Own the management of our marketing data event instrumentation, data dictionary and optimization of marketing analytics instrumentation.

What We're Looking For

• BS/MS in Statistics, Math, Computer Science, Economics, Physics, or related field
• 7 years of experience in Data Science, Quantitative and/or Growth Analytics for a digital, mobile, or tech company with a B2C and Marketing focus.
• 5 years of experience in managing other team members in a formal or informal capacity
• A technical player / coach that participates in rolling up your sleeves to get hands on if / when called upon
• Experience with large data sets and distributed computing in a cloud based environment
• Strong experience utilizing Python, SQL or other analytics programming languages
• Ability to influence and collaborate in cross-functional capacity with leaders in engineering, product, marketing, and finance..

• Demonstrated experience in program and project delivery evolving translation of strategic business and marketing questions into a successful data and analytics roadmap.
• Proven experience in delivering enterprise Data and Business Intelligence projects (Quicksight, Tableau, Mode, Qlick, Looker, or equivalent)
• Superior verbal and written communication skills
• Experience with Amplitude is a plus

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Employee Assistance Program (EAP) for mental wellness.
• Flexible PTO and 12 company wide days off throughout the year
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Build A High Performing Team – Communicate Directly, Be a Good Person
• Make Things Happen – Take Ownership, Think Long Term
• Deliver an Exceptional Experience – Users Come First, Quality & Craftsmanship

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

#LI-Remote

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Since the majority of our staff is located on the US West Coast, our primary working hours will be 9-4pm PST