• Develop and execute performance marketing strategies across digital channels, including but not limited to Google, Meta, and TikTok.

• Oversee day-to-day campaign management to ensure new customers and Return on Investment (ROI) targets are being met.

• Manage budget allocation across channels to maximize ROI while meeting acquisition and revenue targets.

• Lead marketing technology stack to improve user acquisition performance: attribution, incrementality measurement, growth data systems, LTV model, etc

• Utilize data-driven insights to make informed marketing decisions, track and report on key performance metrics, and gauge marketing effectiveness

• Collaborate with the creative team to drive an effective creative growth engine

• Collaborate with product, engineering, and larger marketing teams on cross-functional growth projects

What You Bring To The Table

• 4 years experience in a performance-based user acquisition role, preferably in the gaming or entertainment industry

• Experience running performance-based campaigns on channels like Google and Meta

• Deep understanding of funnels, conversions, CAC/LTV, and the levers to pull to drive growth with a focus on acquisition

• Excellent analytical skills with a strong knowledge of Amplitude or Google Analytics, and data manipulation tools such as Excel or Google Sheets. Preferred SQL skills.

• Deep knowledge of performance marketing technology and attribution models.

• Experience working cross-functionally with Creative, Product, and Data teams

• Experience testing new media channels in terms of exploration, evaluation, and scaling in the US and abroad

Key Priority Competencies

1. Performance marketing subject matter expertise: knows best practices and hidden nuances of managing growth marketing spending to drive ROI for the business—proficiency in Google, Meta, and TikTok.

2. Analytical problem solver: uses data to solve business problems. Knowledge of CAC & LTV components - comfortable using and giving direction on how to adjust data models to best serve growth marketing

3. Technical marketing expertise: proficiency in tracking and attribution. Able to engage with engineering to debug attribution issues, adjust data tables, and create landing pages.

4. High Sense of Ownership: independently identifies problems and drives consensus on how to solve them.