About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us! 

Senior Product Manager, Growth

About the Role

We are looking for a passionate Senior Product Manager to join our Growth team. This team is responsible for driving new user growth, early activation and monetization. We’re looking for someone to lead our top-of-funnel strategy through product-led virality, traditional search optimization and expanding into new consumer search domains arising from the growing ubiquity of LLMs/AI. 

What You’ll Be Doing:

• Helping us create a best-in-class product that is ubiquitous with getting outside
• Spearheading search optimization (SEO, ASO, LLMs etc.) broadly, evaluating investment tradeoffs between a myriad of user acquisition levers
• Improving and adding features that create both user value and measurably drive our K-factor with unit economics in mind
• Being the consumer search expert across the company, from working with analytics on attribution methodology to consulting with other product teams on launches that can impact how users find AllTrails
• Defining success metrics and continuously evaluating whether our initiatives are creating value for our customers and our business
• Developing product roadmaps, and building alignment cross-functionally and with the executive team
• Ensuring on-time, high-quality delivery of our product roadmap
• Communicating and maintaining the vision, strategy, and roadmap for your team’s current and future products

• 5 years of product management experience 
• Experience managing SEO and ASO, ideally in B2C
• 2 years building high-quality consumer-facing products people love
• Strong understanding of freemium growth funnel KPIs, from search intent to LTV
• Expert communication skills, with an ability to articulate complex technicals with brevity to a variety of stakeholders at the executive level
• Strong quantitative, analytical, and problem-solving skills including experience with planning and learning from experiments
• Ability to drive execution in a fast-paced entrepreneurial environment with a bias for action
• Unparalleled attention to detail and hand-on approach
• Cross-functional team player with a track record of building positive relationships, and influencing without authority
• A strong sense for product prioritization and sequencing driven by instincts and informed by data
• Multi-tasking and context-switching: you like working on multiple concurrent initiatives in different stages of development.
• Business acumen: you’re able to understand key drivers of our business and how our products can best deliver business value. 
• Design sensibility: we’re in the business of creating simple, beautiful and useful products
• Humility, empathy and open-mindedness
• Passion for the outdoors

• A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity
• Physical & mental well-being including health, dental and vision benefits
• Trail Days: First Friday of each month to hit the trails!
• Unlimited PTO
• Flexible parental leave
• Annual continuing education stipend
• Discounts on subscriptions and merchandise for you and your friends & family
• An authentic investment in you as a human being and your career as a professional

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

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