The Opportunity:

 
6sense is hiring for a Sr Director of Product Marketing to lead a team of core product marketers. If you have a deep understanding of marketing technology and are passionate about driving the future of the industry, we have the perfect job for you. As a product marketing leader you will be responsible for concisely presenting 6sense’s platform value proposition, functionality, and differentiators in the marketplace. This includes creating go-to-market assets, maintaining competitive intelligence, and enabling our rapidly expanding sales team.

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Keep tabs on the ever-changing competitive landscape—be an expert on our competition and how they are positioned.
• Deep understanding of our buying personas - today and what those personas/ roles will look like in the future

• Work with key analyst to understand their market point of view, solicit input, and provide relevant updates
• Collaborate with product management, sales, and the broader marketing team to develop concise, relevant, and differentiated product messaging
• Create product content such as case studies, videos, website copy and blog posts
• Act as a thought leader for the 6sense platform externally, including speaking engagements, social media and written works.
• Gain insight into customer adoption of current products, untapped opportunities and buyer personas

• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Provide input to our product development roadmap
• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

 Requirements

• 10 years of product marketing experience
• Remote 
• Proven track record of differentiating solutions against competitors
• Must have experience in the marketing or sales tech industry
• Excellent communication skills

• Willing to own and drive the strategy while also executing
• Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
• Bachelor’s degree in business or marketing; MBA preferred

Base Salary Range: $189,750 to $290,950. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote

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