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Position Overview:
The Associate Director, Data Science role will focus on building and scaling up solutions to generate campaign insights and define data-driven optimizations strategy for media campaigns across various marketing channels. This individualwill be working with managers, data scientists, and data engineers to create and deliver data insights/interactive dashboards/custom algorithm/ automated solutionsthat will support internal andexternal teams to drive digital campaigns more effectively.
This role requires excellent hands-on technical skills, solid understanding of agency activation process, and experience in managing projects, resources, deadlines. The individual needs to be an excellent communicator who is able towork across multiple teams, clients to contribute significantly towards various aspects of digital campaign planning, set-up, optimization, and reporting.Goal: Drive campaign performance across multiple marketing channels, surface and communicate key learnings/insights to ensure the success of the campaign and deliver measurable improvement of clients’ business objectives.
Key Responsibilities:
Data Management, Analysis, and Reporting
Develop Actionable Insights/ Solutions
Measurement, Reporting & Dashboards Using Aggregated Data
Test & Learn
Desirable Experience:
Technical Skills:
About GroupM
At the heart of the world’s leading media agency network is a future-facing product company, building the tools to make media work for everyone. In partnership with the globe’s leading clients, agency teams, media companies and technology platforms, we’re using our privileged position to help our customers ascend to vantage points unique in our industry.
Our teams bring together agile product management, cutting edge data science and enterprise scale engineering to build products that will shape the next decade of data driven marketing. We believe consumer privacy, client confidentiality, brand growth and user experience are essential to performance and the sustainability of the advertising ecosystem and have assembled a global team with diverse skills and experience to help shape that future.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
Full Time
$159k-199k (estimate)
07/29/2023
04/26/2024