Description
Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary & Impact
In this role, you will employ advanced statistical techniques in the media world such as Marketing Mix Modeling [regression analysis], attribution, budget optimization, and digital analytics. You will lead end-to-end project delivery and be responsible for leveraging software and technologies (e.g. R, Python, Machine Learning, etc.). You will also manage junior Analysts, and communicate with internal stakeholders and clients.

Key Responsibilities

• Perform data processing, data cleansing, and handling of raw data to produce large structured data sets for analysis, data modeling, data governance, etc.
• Conduct econometric and other statistical analyses Run ad-hoc "what if scenarios" and simulations based on models and evaluate media plans.
• Support reporting, data visualization and presentation building with oversight from team leader.
• Work with internal teams across Buying, Planning and Digital Investment to produce client deliverables.
• Support R&D initiatives by designing algorithms, developing features, QA or providing training and support to power users Bring critical thinking into finding issues, solving problems and improving processes.
• Convert business problems into mathematical expressions and equations Take full accountability of timely project delivery, producing analyses and content that is clean, organized, easy to read and understand.
• Manage junior analysts by providing guidance and employing their time efficiently
• Perform storytelling from data and analyses; communicate insights to internal stakeholders and clients.

Requirements

• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• Understanding of multivariate regressions.
• Advanced knowledge of SQL and Excel (Pivot Tables, Complex Functions, etc.).
• Experience with R, Python, C , SPP or SAS.

Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.