Email Marketing Specialist

JOB SUMMARY:

The Email Marketing Specialist designs and executes marketing campaigns based on data analysis and business objectives. You will use HubSpot to deliver personalized and relevant email messages to our database of students and young adults. 

ESSENTIAL FUNCTIONS:

• Execute email marketing campaigns to our database of several hundred thousand active members to drive revenue and foster brand loyalty and advocacy.
• Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, drafting, editing and proofreading email content, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Develop and execute email marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle
• Create regular reports on key metrics and status to management.
• Establish and manage a rigorous A/B testing platform to enhance productivity, deliverability, and customer engagement
• Perform quality control checks and document best practices to produce work that is error-free
• Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution
• Optimize email programs through continual testing of creative, cadence, offers, targeting, etc.
• Work closely with business managers to proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns
• Monitor deliverability and ensure CAN-SPAM and CCPA compliance to maintain high deliverability, data hygiene and channel health
• Ensure all email marketing activities comply with legal and regulatory standards. Stay informed about best practices in email data management and marketing analytics.
• Define business and data requirements for email campaign implementations when it comes to building journeys, triggers and dynamic emails
• Analyze email data to gain insights and develop actionable plans and customer behavior and their key characteristics to improve email marketing
• Manage and update data within the database(s)
• Participate in the quality assurance process to ensure final product meets company’s expectations by deploying and evaluating test emails to a variety of ISPs
• Maintain email standards including opt-in/out processes, email size, HTML, format, etc.
• Stay up-to-date on current trends and best practices in email marketing
•  Assist in marketing efforts outside of email marketing as needed

KNOWLEDGE, SKILLS AND EXPERIENCE:

• 5-8 years of experience in email marketing, preferably working in an environment managing multiple campaigns simultaneously.
• Expertise in HubSpot email marketing platform to create email workflows across different campaign initiatives.
• The ability to strategize and implement email marketing campaigns, edit HTML or work with complex filter designer logic, and direct marketing and multi-channel marketing
• Demonstrable knowledge of email best practices extending to targeting, creative messaging, CAN-Spam compliance, responsive design, deliverability, A/B testing, and email performance metrics
• Have a good understanding of state privacy laws (preferred)
• Knowledge of basic web languages preferred (HTML/CSS) as well an eye for design
• Experience in strategizing, creating, and implementing drip campaigns
• The ability to write marketing copy along with strong proofreading and editing skills
• Excellent verbal, interpersonal, and written communication skills
• Strong analytical and quantitative skills – ability to use data to develop and measure marketing programs performance. Passion about optimization and data analysis, discovering new insights across to increase performance.
• Self-directed, capable of staying on track and pursuing solutions without supervision
• Strong organizational skills and exemplary attention to detail

EDUCATION

• BA/BS degree in marketing, business, or related field. 
• Additional knowledge and/or experience in other areas of marketing including social media, content creation or digital marketing (preferred but not required)