24 Lifecycle Marketing Specialist Jobs in Las Vegas, NV
Bally Interactive is Hiring a Lifecycle Marketing Specialist Near Las Vegas, NV
Bally's Interactive is the digital arm of one of the world's leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and big plans always in the works. Our brands and sites include market movers and shakers like SportsCaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
The Role and The Team
Bally's is looking for a Lifecycle Marketing Specialist to contribute to the development and management of customer-focused relationships by planning and building highly targeted and engaging CRM lifecycles & campaigns across various brands and markets. The objective is to analyze and optimize CRM to create a personalized and world class experience. The successful candidate will require the ability to be very structured in their work and adapt to a fast-paced environment.
What You Will Do
- Coordinate and implement campaigns & comms across multiple brands, markets and customer segments, as briefed by CRM Team Lead or other stakeholders.
- Brief in creative, copy and data requirements to the content/design/BI teams as required, ensuring the overall smooth running and high level of quality and accuracy of the delivered assets.
- Build all the components of the communications & campaigns in their respective systems.
- Implement testing strategies on an ongoing basis, to ensure that optimization remains at the heart of all communications.
- Collaborate with the BI department and the Lifecycle Insights Manager on analyzing and reporting on results.
- Ensure that relevant stakeholders have visibility of existing or future lifecycles and campaigns.
- Support the wider Retention Team in the implementation of new technologies, processes or testing methodologies.
- Collaborate with wider Retention Team and other departments for the ongoing improvement of CRM tools and processes.
- Perform other job duties as requested.
What You Will Bring:
- 1 years' experience in an iGaming CRM/Retention role
- Knowledge of CRM tools including or like Optimove, Silverpop/IBM
- Strong organizational skills and the ability to be self-sufficient and multi-task
- Process-focused individual with attention to detail
- Fluent in English with excellent written and verbal communication skills
- Strong team player
- Sports knowledge is a plus.
Why Choose Us?
- Competitive Salaries with Generous PTO, RRSP/401K Matching, Health Benefits
- Annual Bonus and Perks
- Flexible Hours
- Collaborative Work Environment
- Professional Growth Opportunities
Job Summary
Full Time
$65k-87k (estimate)
04/01/2023
05/22/2024
The job skills required for Lifecycle Marketing Specialist include Insight, CRM, Futures, Attention to Detail, Verbal Communication, Organizational Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Lifecycle Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Lifecycle Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Lifecycle Marketing Specialist positions, which can be used as a reference in future career path planning. As a Lifecycle Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Lifecycle Marketing Specialist. You can explore the career advancement for a Lifecycle Marketing Specialist below and select your interested title to get hiring information.
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