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Global Payment Holding Company
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Channel Marketing Manager
$95k-124k (estimate)
Full Time 4 Weeks Ago
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Global Payment Holding Company is Hiring a Remote Channel Marketing Manager

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow. Summary The Channel Marketing Manager will join the Channel Marketing Team, reporting to the Senior Marketing Manager. This position will plan, develop, and execute partner acquisition marketing campaigns utilizing multi-touch, omni-channel campaigns via inbound and outbound marketing. The Channel Marketing Manager will collaborate with several different teams across the business on various marketing campaigns to accelerate the growth of our multiple partner channels throughout North America, including Heartland Dealer, Agent Bank and Payroll, and Global Payments Wholesale. This individual will create acquisition campaigns to accelerate growth and deliver highly qualified opportunities to multiple partner business development teams. This will include understanding sales cycles and value propositions, overseeing asset and content creation, and distributing cohesive campaigns leveraging an omnichannel approach. This individual will be responsible for executing programs and will report on metrics to recommend an optimal marketing mix. Responsibilities Plan and develop integrated marketing prospecting and nurture campaign programs for the Partner Business Development organization to achieve pipeline and revenue goals. Support all aspects of campaign and communications activities, including planning, copywriting, editing, placement/publishing, obtaining management approvals, vendor execution, and reporting & analysis. Evaluate new channels and scope vendors for new advertising and lead gen opportunities. Analyze sales records, research corporate and competitor information, identify trends, and estimate market development and potential for prospects. Deliver marketing campaign results and related marketing activities to stakeholders with data from tools such as Google Analytics, Pardot, Salesforce, and Tableau. Performs overall analysis of marketing activities and metrics from marketing campaigns to enhance future programs. Work cross-functionally in and outside of the marketing organization, including Product Marketing, Creative Services, Channel Marketing, Marketing Technical Ops, and Sales to deploy and optimize revenue-generating programs. Build strong business partnerships with constituents internally and externally throughout the company including marketing, sales, client relations, product management, executives, HR and parent company team members to develop corporate messaging. Be a partner to the digital marketing team, advising on business and campaign goals while working with them to identify optimization opportunities. Work with Marketing Technical Ops to ensure campaigns are set up correctly, appropriately tagged, and tested prior to deployment. Support the execution of partner acquisition special events, trade shows, and webinars. Job Requirements Minimum Qualifications Bachelor's Degree in Marketing, Advertising, Communications, Business or related field 2-4 years relevant work experience Proven ability to work in a fast-paced, complex environment is a must. Proven track record of building and executing highly engaging and revenue-driven marketing programs Strong relationship builder and high collaborator with sales, marketing leadership, and other stakeholders. Solid experience working with new tools and vendors to deliver best-in-class customer acquisition in all stages of the sales funnel. Excellent communication skills, particularly when articulating findings in meaningful, clear ways to stakeholders with an emphasis on actionable insight Exceptional time management skills Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight Project Management - Plan, organize, motivate and manage multiple projects, resources and timelines simultaneously Basic knowledge in these key areas: Marketing campaign development and management Campaign performance analytics Google Docs/Slides and/or Microsoft Office Salesforce Preferred Qualifications 3 years relevant work experience Financial technology or B2B SaaS, or general software industry experience Advanced knowledge in these areas: Integrated marketing campaign development Campaign performance analytics Pardot, Outreach and/or other Marketing Automation Tools Travel Travel 10%-15% #LI-Remote #LI-LWI Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department. Join Our Talent Community Global Payments Inc. (NYSE: GPN) is a leading pure play payments technology company delivering innovative software and services to our customers globally. Our technologies, services and employee expertise enable us to provide a broad range of solutions that allow our customers to operate their businesses more efficiently across a variety of channels around the world. Headquartered in Georgia with nearly 24,000 employees worldwide, Global Payments is a member of the S&P 500 with worldwide reach spanning over 100 countries throughout North America, Europe, Asia Pacific and Latin America. For more information, visit www.globalpaymentsinc.com and follow Global Payments on Twitter (@globalpayinc), LinkedIn and Facebook.

Job Summary

JOB TYPE

Full Time

SALARY

$95k-124k (estimate)

POST DATE

03/28/2024

EXPIRATION DATE

05/27/2024

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The job skills required for Channel Marketing Manager include Product Marketing, Leadership, Insight, Project Management, Digital Marketing, Planning, etc. Having related job skills and expertise will give you an advantage when applying to be a Channel Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Channel Marketing Manager. Select any job title you are interested in and start to search job requirements.

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If you are interested in becoming a Channel Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Channel Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Channel Marketing Manager job description and responsibilities

Channel marketing managers develop marketing strategies that target specific channels to promote products or services.

05/16/2022: Alamogordo, NM

A channel marketing manager creates marketing campaigns to promote products and services on specific advertising channels.

03/16/2022: Somerset, NJ

Channel marketing managers also explore different advertising platforms to ensure they choose the best options for each of their clients.

05/05/2022: Pascagoula, MS

Channel marketing managers work with a wide variety of advertising platforms and marketing programs.

04/21/2022: Helena, MT

Channel marketing managers often oversee several advertising campaigns at the same time.

03/14/2022: Stamford, CT

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Channel Marketing Manager jobs

Don’t Always Rely on Advertising Report Data.

05/08/2022: Springfield, OR

Compare ROI to Acquisition Costs.

03/14/2022: Clarksville, TN

Understand every aspect of the role.

05/14/2022: Akron, OH

Build marketing manager skills.

05/27/2022: Nashville, TN

Earn a certification or certificate.

03/26/2022: Oklahoma City, OK

Step 3: View the best colleges and universities for Channel Marketing Manager.

Butler University
Carroll College
Cooper Union
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Providence College
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