COMPANY SUMMARY

As a combined organization, Franklin Energy and AM Conservation Group is undertaking what is perhaps the central challenge of our times – to help drive the transition to net-zero carbon economies while ensuring that no working families, businesses, or local communities are left behind. To do that, we are the utility industry’s top provider of turn-key energy efficiency and grid optimization programs and products, all of which contribute to reducing carbon and waste and, at the same time, free-up resources for creating more innovation investment and jobs. With over 26 years in business, we have more than 1,300 experts across the United States, with warehouses on both coasts. The organization’s integrated in-house services provide deep personalization and insights, helping energy partners achieve their carbon-reduction and energy productivity goals.

We believe the organization’s most “precious resources” are its people. We pledge a relentless pursuit to embody a culture that acknowledges, recognizes, and infinitely seeks to understand the unique differences of its people. We are committed to creating employee experiences that continually attract and embrace a multiracial, multicultural, and multigenerational workforce that promotes outstanding performance and mirrors our diverse partnerships, clients and communities we serve.

POSITION SUMMARY

We are looking for an experienced marketer who has a passion for, and demonstrated success in, developing and executing marketing campaigns and initiatives. You will lead a marketing delivery team around a group of related tactics and channels. You will oversee campaign metrics measurement set up, analytics and insights. You will be collaborating closely with client marketing and creative to ensure best-in-class results, delivery and customer experience is realized across accounts and initiatives. If you are looking for an opportunity to build the next generation of marketing hands on through influencing marketing decision makers, this is the place for you!

ESSENTIAL DUTIES AND RESPONSIBILITIES

This role requires a high level of creativity, attention to detail, and project management skills. A sense of aesthetics and a love for great copy and communication.

• Lead a team of marketing experts in the development and execution of tactics for program and corporate marketing, while ensuring that all marketing is in line with required brand identity and other quality and performance requirements
• Conduct/facilitate regular training of team and other stakeholders on marketing execution and delivery in your focus areas in order to improve marketing delivery performance
• Collaborate with strategy, creative and marketing teams to ensure tactics are implemented appropriately and in line with best practices.
• Actively participate in program start up launches - provide set-up and support of initiatives until tactics have been optimized.
• Oversee campaign tracking set up to captured results and analyze the performance. Regularly report analysis on traditional tactics and that future campaigns are optimized.
• Work with team to set up, conduct, report on A/B testing and testing of new elements
• Accountable for efficient capacity management of self and team and management to key KPIs such as utilization, internal client service, delivery quality/effectiveness and turn-around times.
• Accountable for tracking and reporting of tactic performance to clients and internal stakeholders. Ensure reporting is used to prioritize and make improvement recommendations based on data-driven insights and tools.
• Evaluate, manage and review vendors who provide centralized marketing support including managing costs and performance.
• Manage team workloads and delivery in order to ensure internal and external expectations and quality parameters are met or exceeded.
• Evaluate, manage and review print & events vendors and systems, including managing costs and performance. Provide recommendations for improvements in this area to leadership.

Supervisory Responsibilities:

• Manage direct reports and oversee department staff. This includes interviewing, planning, assigning, completing performance evaluations, coaching, mentoring and directing work.
• Mentor department personnel in achieving their personal goals annually as well as their long-term development goals.

POSITION REQUIREMENTS

Education and Experience

• Bachelor's degree from an accredited college or university in marketing, communications or business.
• Minimum 10 years related experience including demonstrated channel marketing experience; experience managing marketing projects, budgets and timelines
• Minimum 5 years supervising teams indirectly and/or directly.

Required Skills, Knowledge and Abilities

• Strong communication and demonstrated cross-functional collaboration skills. Ability to influence staff on a 360 degree basis both up and down the organization is essential.
• Creative thinker, who is an assertive problem solver with an analytical mind.
• Project management skills
• Must be able to handle and prioritize a wide work variety in a fast-paced environment.
• Must be a detail-oriented, organized, self-starter, with strong leadership skills.
• Proficient in Microsoft Office, specifically Word, Excel and Outlook.
• Experience with Salesforce CRM and knowledge of automated marketing tools such as SFMC, Hubspot and Pardot
• Expert-level knowledge of automated tools such as Smartsheet
• Recent experience with and knowledge of Google analytics, with a hands-on perspective.
• Ability to communicate effectively, verbally and in writing with clients, customers and employees.
• Committed to diversity and inclusion
• Reliable transportation

Licenses & Certifications

• Valid driver’s license

Travel Requirements

• Willingness to travel up to 20%

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• Required to sit, stand, walk; talk and hear; and ability to touch and handle tools and/or controls
• Ability to lift up to 10 pounds
• Noise Level is typically moderate
• Employee could be exposed to fumes and/or airborne particles and risk of potential shock

Note: Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position.

The above information describes the general duties and requirements necessary to perform the principle functions of the position. This shall not be construed as a detailed description of all the duties and requirements that may be necessary in this position.

An Equal Opportunity Employer