Company Overview

Frank & Eileen was born in 2009 when former engineer Audrey McLoghlin sought to reinvent the button-up for women — a category previously focused solely on men. Inspired by Audrey’s Irish grandparents—our brand namesakes, Frank & Eileen—we have grown slowly and intentionally from our best-Italian-fabric-in-the-world-obsessed beginnings. Now a globally recognized fashion brand, Frank & Eileen is a certified woman-owned, woman-led B Corp business that has retained 100% ownership while working with the same ethical, sustainable manufacturers for over a decade. Our mission is to model and support entrepreneurship as a force for good—all from our family-friendly HQ in sunny California.

The Role

Frank & Eileen is seeking to hire our first ever Manager of Performance Marketing on our small, nimble, and highly collaborative entrepreneurial team. In partnership with internal teams and partner agencies, this role will be responsible for managing all paid digital channels including, but not limited to, Meta channels, Search, TikTok, Affiliate, and other emerging platforms. 

Responsibilities

• Manage paid media campaigns across various digital channels such as search, social media, video, and Affiliates
• Work with creative team to develop branded ad copy and creative that resonates with defined target segments, our current and future Personas, and drives towards sales goals
• Collaborate with internal and external teams to ensure campaigns are executed flawlessly, on time, and to brand standards
• Monitor and analyze campaign performance, identify trends, and provide insights to improve ROAS and help us achieve acquisition and retention goals
• Develop and manage annual performance marketing budget across multiple paid channels to ensure optimal performance and ROAS
• Identify strategic opportunities for channel expansion and present a case and roadmap to be effective on any new channels
• Provide consistent and actionable performance analysis, reporting, and insights that feed back into the future strategies
• Stay up-to-date with industry trends, new ad formats, and emerging technologies, and incorporate them into our paid media strategies
• Ad hoc projects as needed

Who You Are

• Passionate about Frank & Eileen, our mission, and fashion
• 5 years of ecommerce and performance marketing experience
• Highly strategic, entrepreneurial, and data driven
• Direct experience working with Meta and Google. TikTok, and Affiliate experience a plus.
• Experience working with Shopify (a plus)
• Experience using Airtable (a plus)
• Initiative –a self-starter and looks for areas needing improvement
• Data driven - experience with Google Sheets and Slides to analyze and communicate marketing performance
• Adaptable - able to work in a dynamic often ambiguous environment
• Nimble - able to handle multiple tasks and meet required deadlines
• Problem solver - with an analytical and inquisitive mind
• Detail-oriented - ability to consistently communicate and follow up on priorities
• Team Player - Ability to work and collaborate in a team environment with both internal and external teams
• Company-first ambition - Believe in company and teammates first with personal achievement second

Salary Range

$80,000-$100,000

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice. 

*Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.