389 Marketing Manager (DTC/E-Commerce) Jobs in Los Angeles, CA
CBDfx is Hiring a Marketing Manager (DTC/E-Commerce) Near Los Angeles, CA
Job Description
CBDfx is looking for an experienced, full-stack Marketing Manager to execute DTC digital marketing tactics that drive traffic, increase brand awareness, and optimize conversions across multiple online channels for the hottest CBD wellness brand on the market today. At CBDfx, you’ll join a fun, successful and high-growth company full of creative people dedicated to bringing high-quality CBD products to markets around the globe. Wellness is at the heart of everything we do—from gummies to capsules and topicals to CBD for pets, we’re constantly innovating to create the most effective CBD products available.
As the Marketing Manager, you’ll be tasked with managing go-to-market (GTM) activities and ongoing sales cycle for our products—everything from briefing creative teams to collaborating with web developers. You’ll also support promotion and development roadmaps, along with CRO and other iterative work that improves our online shopping experience and sales. Day-to-day, you will work with a team of graphic designers and writers to execute all digital assets and a web development team to implement impactful customer experiences that drive engagement and conversion.
Key Responsibilities
- Develop and execute acquisition and retention/CRM strategies to drive incremental revenue, consumer engagement, and brand equity
- Coordinate/collaborate with internal teams to develop assets for digital marketing channels (ads, landing pages, email, social content, etc)
- Work with marketing and web teams to design, build, and maintain our website content
- Review analytics data to measure the performance of digital channels to ensure CVR and revenue KPIs are met; and optimize to ensure goals are achieved
- Support to digital marketing/growth initiatives and programs in all areas of the business
- Research and analyze competitors and make recommendations for improvement
Qualifications & Skills
- Minimum 5 years ecommerce experience with a high-volume DTC brand required; preferably in-house
- CPG experience a plus
- Hands-on, able to implement projects with web development teams (experience with WordPress/Woocommerce a plus)
- Strategically and operationally strong– ability to synthesize complex information into a simple strategy and then execute against this strategy
- Experience quantifying digital marketing effectiveness & profitability (build business cases)
- Experience with customer acquisition and retention tactics, loyalty programs and subscription products/services experience a plus
- Experience utilizing A/B testing and experimentation to grow performance metrics and build an understanding of what works with various audience segments and traffic channels
- Excel/Google Sheets ninja; pivot tables quake at your awesomeness
- Proficiency in using digital marketing tools and platforms, such as Google Ads, Google Analytics, social media advertising platforms; Klaviyo experience a plus
- Strong written and verbal communication skills; must be able to work with cross functional internal teams
- Ability to manage multiple projects and meet deadlines in a fast-paced environment; you are unflappable!
- Bachelor's degree in marketing, digital marketing, or a related field (or equivalent work experience)
- Amazon Vendor Central or Seller Central experience a plus
- International brand management experience a plus
Company Description
Job Summary
Full Time
$100k-131k (estimate)
04/26/2024
05/09/2024
cbdfx.com
CHATSWORTH, CA
50 - 100
2014
Private
ALI ESMAILI
$10M - $50M
Pharmaceutical
Related Companies
About CBDfx
CBDfx is a manufacturer and marketer of hemp CBD oil products.
The following is the career advancement route for Marketing Manager (DTC/E-Commerce) positions, which can be used as a reference in future career path planning. As a Marketing Manager (DTC/E-Commerce), it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager (DTC/E-Commerce). You can explore the career advancement for a Marketing Manager (DTC/E-Commerce) below and select your interested title to get hiring information.
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Quotes from people on Marketing Manager job description and responsibilities
Provide reports and analysis of marketing activities to senior managers and board of directors.
01/18/2022: Little Rock, AR
Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.
02/15/2022: Washington, DC
Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.
01/29/2022: Duluth, MN
Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).
01/05/2022: Galveston, TX
The outdoor marketing manager will ensure toolkit sufficiency for all relevant campaigns and make sure these tools are efficiently distributed.
12/13/2021: Lowell, MA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Manager jobs
Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.
12/20/2021: Virginia Beach, VA
Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.
02/21/2022: Chicago, IL
Successful candidates will have a deep knowledge of experiential marketing and project management experience.
12/27/2021: Huntington, WV
A marketing manager needs leadership abilities and excellent project management skills to lead their team.
02/12/2022: Bergenfield, NJ
Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.
01/02/2022: Moline, IL
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