THE OPPORTUNITY: Growth Marketing Manager-Paid Social

REPORTS TO: Digital Marketing Director

LOCATION: Los Angeles, CA or New York, NY (hybrid)

The Growth Marketing Manager will be responsible for the design and execution of Birdy Grey’s Paid Social marketing strategy alongside the Digital Marketing Director. The primary channel focus will be paid social but there will be opportunity to collaborate and knowledge share across additional channels such as Paid Search, Video, and Affiliates. This role will report to the Digital Marketing Director and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic, sales, and achieve customer acquisition goals.

SCOPE OF RESPONSIBILITIES

• Partner closely with the Digital Marketing Director to design the strategy, vision, and roadmap to generate high quality conversions via Paid Social channels and work closely with other channel managers to drive efficiencies
• Build the overarching annual, quarterly, and monthly plan for the full lifecycle of our Paid Social campaigns from ideation to execution
• Align channel level forecasts tied to marketing & business KPIs
• Execute ongoing optimizations and campaign updates to ensure channel performance is on pace relative to marketing goals
• Analyze and track channel performance to provide recommendations and opportunities
• Build testing plans and implement testing initiatives in key areas such as campaign structure, creatives, audiences, and placements
• Liaise with our organic social and influencer teams to plan, source, and test content for ad testing
• Identify and vet new and emerging tactics as they relate to marketing goals
• Conduct competitive and market research on an ongoing basis to evaluate consumer behavior
• Manage tags and pixels, product feeds, and audiences as they pertain to each channel
• Partner cross-functionally with teams across the business to support new initiatives and build ideas for optimizations

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required 

EXPERIENCE / REQUIREMENTS:

• 5 years of experience in digital marketing with a focus on Paid Social (specifically Meta, Pinterest, TikTok); expertise with other Paid Social channels, such as Snap, are nice-to-haves
• Advanced campaign management experience required for paid social, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics
• Experienced with whitelisting and leveraging UGC / Influencer content to drive ad performance
• Expert analytical skills with the ability to forecast and perform data deep dives to surface actionable insights
• Strong understanding and application of conversion tracking and pixel management
• Foundational understanding of attribution and how certain channels support the overall marketing program
• Proficiency in Excel & data analytics platforms (e.g. Google Analytics)
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
• Comfortable with ambiguity and take initiative to lead projects
• Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
• Proven success in working cross-functionally with all levels

NICE TO HAVES:

• Start-up experience is a plus
• Agency experience is a plus
• DTC experience is a plus
• Interest and knowledge in the fashion and bridal industry