Hansen Recruiting is Hiring a Director Performance Marketing Near Los Angeles, CA
Director of Performance Marketing -
100% Remote but you must be based in California
NO VISA candidates OR Sponsorship available
Salary: $150k - $190k
Are you a strategic and results-driven digital marketing professional passionate about online growth? Do you thrive in a fast-paced, trendsetting environment? Our client seeks an experienced performance marketer to lead paid media initiatives, develop email & SMS strategy, and drive e-commerce growth. Qualifications:
5 years of experience in performance marketing focused on eCommerce
Hands-on platform experience in Meta, Google & TikTok
Demonstrated history managing paid media budget of over $1MM monthly
Experience developing and executing email and SMS campaigns
Experience with Klaviyo Shopify, Northbeam & Attentive
Role Overview: As the Director of Growth Marketing, you will be a key player in shaping the brand's future. Here's what the role entails:
Strategic Leadership: Develop and execute a comprehensive performance marketing strategy aligned with overall business objectives, ensuring our brand stands out in a crowded market.
Hands-On Execution: Roll up your sleeves and lead by example. We are looking for a hands-on leader who is fearless in diving into the nitty-gritty details, whether it's optimizing campaigns, analyzing data, or staying abreast of the latest marketing trends.
DTC Expertise: Leverage your extensive experience in Direct-to-Consumer marketing to create targeted and effective campaigns that resonate with our audience and drive customer acquisition and retention.
Budget Management: Take ownership of marketing budgets, managing spending efficiently and effectively. With a monthly spend of up to $5MM, you will be responsible for optimizing ROI and ensuring the highest impact for every dollar invested.
Overall Growth Strategy: Drive overall company growth through a holistic approach to marketing. Collaborate with cross-functional teams to ensure performance marketing aligns seamlessly with product launches, brand initiatives, and overarching business goals.
Analytical Insight: Use data-driven insights to make informed decisions and optimize marketing strategies. Regularly report on key performance metrics to the leadership team.
Entrepreneurial Mindset: Bring an entrepreneurial spirit to the role, constantly seeking new opportunities, staying ahead of industry trends, and adapting strategies to capitalize on emerging market dynamics.
It is understood that Hansen Recruiting, LLC recruits and refers candidates, regardless of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information or any other legally-recognized protected basis under federal, state, or local laws, regulations or ordinances.