Description

DIRECTOR OF INTEGRATED MARKETING POSITION SUMMARY:

The Integrated Marketing Director is responsible for strategic planning, implementing, and integrating the organization’s multi-channel fundraising, communication, and branding plan across various media channels. Involved in enlightening potential and existing ministry partners in the Missions’ work which will attract their attention and promote their involvement resulting in transformed lives.

DIRECTOR OF INTEGRATED MARKETING CORE WORK PRINCIPLE:

Colossians 3:23 is the foundation of URM’s standard for employment, “Whatever you do, work at it with all your heart, as though you were working for the Lord and not for people.” The goal for each employee is to enrich and sustain a humble heart attitude; to enrich and sustain a mindset of serving others, treating them with kindness and truth, and to enrich and sustain a zealous desire for achieving work objectives without ulterior motives or agendas.

DIRECTOR OF INTEGRATED MARKETING ESSENTIAL FUNCTIONS:

• Leads the Marketing Department staff by exemplifying Christian character and conduct in all interactions and decisions with Union Rescue Mission staff, guests, volunteers, contract partners, and leadership. Encourage direct reports to attend staff chapel and bible studies as appropriate with work schedule and deadlines.
• In collaboration with the VP of Philanthropy, develop a mass direct market fundraising strategic plan annually. This includes direct mail campaigns, digital campaigns using email, social media, the organization’s website, including the use of television and CTV as new channels. Manage these activities within predetermined budgets. Secure new and/or enhance existing marketing partnerships with contract agencies as the primary contact lead. Help develop new strategies to enter new media areas such as radio, television, CCTV, video texting, and others.
• Responsible for the integration of the organization’s brand and messaging across all communication channels and internal departments. This includes collateral materials for development officers, program officers, the GIK Department, and the Volunteer Department. Contribute to promotional materials for URM fundraising events, including TV Special, 5K and Over the Edge. Assist in the development of material for URM’s Stories from Skid Row with the VP of Philanthropy. Potentially, have a role in producing the URM weekly radio show if it is still in production. 
• Responsible for on-time, on-strategy, and accurate execution of all direct mail campaigns. Such campaigns include cultivation, acquisition, appeals, newsletters, and in-house mailings. Work with contract partners on creative design and content messaging.
• Direct and provide strategic vision for the organization’s digital marketing efforts. This includes supervision of website design, content, and donation processing effectiveness. Supervise social media platforms like LinkedIn, Twitter, Facebook, YouTube, and Instagram. Work with contract partners on creative design and content messaging, and potentially lead an in-house effort to do some of this work with URM staff.
• Ensure established vital marketing goals are met.
• Attend and contribute to quarterly strategic planning and bi-weekly creative meetings with partner agencies. Effectively maintain an ongoing weekly/monthly marketing calendar for the organization. 
• Travel, as needed. 
• Conduct other tasks and projects assigned by the VP of Philanthropy. 
• Commitment to URM (Union Rescue Mission) mission, vision, and core values.
• Encourage guests in their faith and growth in Jesus Christ.

DIRECTOR OF INTEGRATED MARKETING SUPERVISORY DUTIES:

• Be a notable example and effectively lead, motivate, and supervise staff. 

DIRECTOR OF INTEGRATED MARKETING PHYSICAL DEMANDS:

In general, the following physical demands are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may be made to allow differently-abled individuals to perform the essential functions of the job.

• Required manual dexterity for occasional reaching and lifting small objects and operating office equipment.
• Must be able to lift at least 30 lbs.

DIRECTOR OF INTEGRATED MARKETING WORK ENVIRONMENT:

In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to allow differently-abled individuals to perform the job's essential functions within the environment. 

• The office is clean, orderly, adequately lit, and ventilated.
• Noise levels are considered low to moderate.

Requirements

DIRECTOR OF INTEGRATED MARKETING EXPERIENCE, EDUCATION AND LICENSURES:

• Bachelor’s degree in marketing, communication, or another related field, preferred.
• Must have a minimum of 5 years of direct marketing experience.
• Prior non-profit experience, a plus.
• Some knowledge and experience of TV marketing and production preferred.

DIRECTOR OF INTEGRATED MARKETING KNOWLEDGE, SKILLS AND ABILITIES:

• Must have a working knowledge of Microsoft Office. 
• Must have proven strategic leadership including mentoring/supervising volunteers and/or staff.
• Must have excellent communication skills – verbal, written, and oral. 
• Must be analytically minded, and be precisely comfortable with data, response metrics, and trends. 
• Must possess the ability to manage partner agency relationships, especially sensitive issues, and effectively problem-solve.
• Ability to build strong working relationships with others including internal and external parties.
• Must have the ability to multi-task in a high-volume environment.
• Ability to organize workload and work independently.

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