Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
We are looking for a data-driven Lifecycle Marketing Manager to oversee campaign creation and execution for existing DocuSign users. This role offers a unique, high-visibility opportunity to work across both B2B and B2C segments. This role will focus on building and executing marketing strategies across owned channels (email and in-product), focused on feature adoption and ongoing product usage. As a data-driven organization, this person will report out on monthly results and continuously optimize programs to achieve incremental wins. You will have the opportunity to work with cross-functional teams spanning Operations, Creative, eCommerce, Business Development, Digital Acquisition, Product Marketing, Product-Led Growth, and International Marketing. This role will also support critical Product-Led Growth initiatives with tailored marketing programs to drive product usage gains
This is an individual contributor role reporting to the Lifecycle Marketing Director.
Responsibility

• Support a world-class, results-driven team to scale DocuSign's Lifecycle Marketing programs
• Plan, create and implement email and in-product campaigns, from awareness, adoption, and conversion
• Develop and execute successful marketing strategies for SaaS products that require clear and simple explanation to targeted audiences
• Leverage data to find opportunities and measure campaign performance, conduct A/B tests, and optimize campaigns
• Partner with international marketing teams to localize programs and optimize conversion based on regional needs

Job Designation
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at DocuSign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within DocuSign. DocuSign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
Basic

• 5 years experience in email and multi-channel automation marketing or similar role at a fast-growth company, ideally from a product-led SaaS business
• Proven experience using email best practices and building scalable campaigns that get results
• Experience with lifecycle marketing
• Bachelor's degree

Preferred

• Strong project management skills and attention to detail
• Excellent written communication and copywriting skills
• Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
• Familiarity with tools such as Eloqua, Tableau, Google Analytics and Salesforce
• Highly analytical and metrics-driven and ability to drive insights and trends from data
• Dynamic, highly-motivated, organized, self-starter
• Ability to think strategically and effectively drive programs from inception to execution to analysis
• Experience collaborating with cross-functional teams and collaborators

Wage Transparency
Based on applicable legislation, the below details pay ranges in the following locations:
California: $62,333 - $95,450 base salary (for 8 month position duration)
Washington and New York (including NYC metro area): $58,266 - $85,683 base salary (for 8 month position duration)
Life at Docusign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign provides reasonable accommodations for qualified individuals with disabilities in job application procedures. If you need such an accommodation, including an accommodation to properly use our online system, you may contact us at accommodations@docusign.com.
If you experience any technical difficulties or issues during the application process, or with our interview tools, please get in touch with us at taops@docusign.com for assistance.
Applicant and Candidate Privacy Notice
States Not Eligible for Employment
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
Equal Opportunity Employer
It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.
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