67 MARKETING MANAGER Jobs in Brooklyn, NY
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CENTRAL AMUSEMENT INTERNATIONA is Hiring a Remote MARKETING MANAGER
Description
Do you dream about being part of History and promoting NYC’s most iconic destination for fun?
We are looking for an engaging Marketing Manager to create thoughtful, data-driven and innovative marketing strategies for Luna Park in Coney Island. The candidate will be responsible for brand building, content strategy, campaign development, general and digital advertising, audience building, public relations, event management, consumer engagement and reporting. The Marketing Manager will be savvy in creating marketing strategies that meet both short- and long-term business objectives. The Marketing Manager will be the strongest advocate of our iconic amusement park.
About us:
Central Amusement International Inc. (CAI) is an amusement park development and management company located in New York City. In 2003, CAI developed Victorian Gardens at Wollman Rink in Central Park, and in 2010 developed Luna Park in Coney Island, at the site of the birthplace of the amusement industry. CAI is part of the Zamperla Group, which is the worldwide leader in the manufacturing of amusement rides.
POSITION: Marketing Manager
LOCATION: Luna Park in Coney Island, 1000 Surf Avenue, Brooklyn, NY 11224
WORK SCHEDULE: On-site in high season (March to October) and hybrid/remote option (three (3) days in office and two (2) days home) outside of high season (November to February)
JOB RESPONSIBILITIES:
- Strengthen and grow the brand recognition
- Plan and direct marketing strategy to increase attendance
- Manage Marketing Department
- Responsible for marketing labor and expenses budget
- Responsible for event/programming ideation, planning, and execution
- Responsible for all in-park public communications
- Responsible for production of all out-going marketing materials
- Responsible for planning and executing media buying
- Responsible for the maintenance and integrity of marketing data in digital platforms
- Coordinate public relation efforts in conjunction with an external PR agency
- Coordinate creative advertising campaigns in conjunction with an external creative agency
- Coordinate, launch, and optimize search, social, display, and retargeting advertising campaigns
- Coordinate best practices customer service communications
- Analyze and report on the effectiveness of campaigns and creative against objectives and metrics
- Oversee on-site photo and film projects
- Vet sponsorship requests and supervise donation efforts
- Support Sales Department
- Support Food & Beverage Department to promote product offerings and events
- Lead the search and the implementation of innovative, effective, and efficient Marketing solutions
- Maintain professional knowledge up to date by participating in conferences and educational opportunities
- Perform other duties expected of the Marketing Manager position and assist in all other critical needs of the Company
Requirements
JOB REQUIREMENTS:
- Enthusiasm, energy, creativity and positive attitude
- Teamwork, continuous improvement, and process-based culture
- Minimum 5 years of experience as Marketing Manager
- Bachelor’s Degree in Marketing, Communication, or Advertising
- Experience with integrated marketing sales and copy editing
- Proficiency in Microsoft Office, Salesforce, Marketing Automation Platforms, Social Media Platforms, Google Ads, Google Analytics, Facebook Ads Manager, WordPress, and SEO
- Due to the nature of the amusement park business, must be able to work a flexible schedule which include weekends
BENEFITS & COMPENSATION:
Salary: $90,000 - $120,000 annual
Benefits: Health, Dental and Vision insurance, Life insurance, Short- and Long-term disability coverage, Profit Share Plan, 401(K), Employee Parking
Paid Time Off: Holidays, vacation, personal, comp days and sick days
Job Summary
Full Time
$116k-152k (estimate)
02/25/2024
04/24/2024
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Quotes from people on Marketing Manager job description and responsibilities
Provide reports and analysis of marketing activities to senior managers and board of directors.
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Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.
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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.
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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).
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The outdoor marketing manager will ensure toolkit sufficiency for all relevant campaigns and make sure these tools are efficiently distributed.
12/13/2021: Lowell, MA
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Career tips from people on Marketing Manager jobs
Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.
12/20/2021: Virginia Beach, VA
Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.
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Successful candidates will have a deep knowledge of experiential marketing and project management experience.
12/27/2021: Huntington, WV
A marketing manager needs leadership abilities and excellent project management skills to lead their team.
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Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.
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