Job Description: Account Based Marketing Senior Director

Location: Chicago/Atlanta , Hybrid

This role will be responsible to initially lead by influence but will help design a scalable execution model that requires building up a team. They nurtures and elevates the skills of a versatile team of Account Based Marketers who interface directly with Client Account teams and clients ? either by influence or direct reporting lines. In keeping with the mission to enable growth, you also unlock opportunities to upskill the ABM team's capabilities and improve for a consistent approach to ABM across the Americas. This candidate is also savvy in employing a technology stack driven by data to create more effective ABM campaigns.

Success in the Role Requires:

• Defining an impactful account-based marketing strategy that is driven by the goal of growing and expanding client's impact on key target accounts, expanding their growth to PACE account levels.
• Innovating being an advocate and champion for improving and implementing best in class account-based marketing techniques and tools to constantly drive improvement.
• Ability to work in a complex operating model and employ influence with multiple partners is crucial to the success
• Ensuring a strong integration and connect between ABM and all l marketing streams, in order to effectively and efficiently drive content and campaigns towards the strategic accounts.
• This also includes collaborating with marketing operations and monitoring the market to ensure that the function leans on top-in-class tools to drive engagement in our top clients.
• Establishing a structured approach and framework that Account leaders, Industry Leaders and Sales leaders understand and embrace as part of overall account planning.
• Deliver account research and analysis to drive ABM strategies
• Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability of winning.

Qualifications - External

Required Skills:

• 10 years B2B marketing experience required with particular focus on account-based marketing (ABM), pursuit / deal-based marketing and/or marketing strategy
• Broad marketing skills and proficiency in marketing data management and campaign reporting.
• Experience with Salesforce or similar CRM desirable.
• Industry marketing experience, as many accounts/clients identify with their industries
• Exceptional partner management skills and ability to operate and build relationships at very senior level within a large, matrixed organization
• Strong leadership and interpersonal skills, proven track record managing a team, and real collaborative and team-player attitude
• Excellent project management skills and evidence of successfully managing complex portfolio of projects
• Creativity, flair and innovation in how to achieve cut-through and differentiation for campaigns
• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels to both internal and external audiences
• Working knowledge of martech tools such as Terminus, Demandbase, Sixsense or others.