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What We Do
Calm’s B2B team is committed to expanding access to mental health resources by building products for enterprises and the healthcare industry that drive positive health and business outcomes. Our suite of solutions include HIPAA-compliant resources, clinical programs, data and analytics tools, leadership and development workshops and more. What makes us unique? We take our award-winning approach to better sleep, mental resilience, and relaxation and combine it with scientifically backed techniques to create comfort and engagement throughout the mental health journey. Organizations rely on our expertise to fill the care gap created by stigma and life’s daily stressors, allowing them to take an active role in making effective mental health support possible for the people they serve.
We are looking for a marketer who’s passionate about helping solve the global mental health crisis. This role is centered around developing and overseeing marketing strategy, driving user adoption, engagement, as well as serving as the primary point of contact with our payer clients. The ideal candidate should possess extensive expertise in the healthcare industry, and proven track record in navigating the matrixed operating structure amongst payers, providers, and employers.
We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, or NYC areas. At this time, only candidates in these locations will be considered.
What You’ll Do
As the Director of Product Marketing, you’ll be responsible for go-to-market strategy for the B2B offerings, including the Calm App, Calm Health, and other business services. You will also have responsibilities to drive user enrollment and engagement metrics. In leading Product, you’ll be responsible for growing and mentoring a team while driving market requirements for Calm’s enterprise solutions and features for organizations around the world. You will assess market needs and conduct research to influence new product development, evaluate approaches to mitigate product risks, develop launch plans to bring products to market, and identify opportunities to improve existing products. You will support product strategy development, grow product adoption, and engage with customers (buyers and employees at companies) to drive retention and renewal revenue. Excellent cross-functional leadership, analytical and communication skills, ability to manage multiple concurrent projects, and comfort with ambiguity are a must as there will be extensive partner team alignment required in this role.
The ideal candidate will also have a strong understanding of the healthcare, HR industry, digital health world, as well as a track record of shaping product strategy and growing product adoption. This position will report into the VP of Marketing for Calm’s enterprise division. Other things you’ll do:
Who You Are
Minimum Requirements
This role typically requires a minimum of 12 years of related experience, building product and customer marketing teams, with a proven track record of partnering and serving payer, provider, and employer relationships
The anticipated salary range for this position is $218,200 - $305,500. The base salary range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, experience and other qualifications. This role is also eligible for equity comprehensive benefits 401k flexible time off.
Full Time
Lending & Credit
$174k-219k (estimate)
04/18/2024
05/05/2024
loandepot.com
WEST HARTFORD, CT
7,500 - 15,000
2009
Public
PATRICIA VAUTOUR
$3B - $5B
Lending & Credit
loanDepot is a mortgage and non-mortgage firm that offers home equity, refinance and personal loans services.
The job skills required for Director, Product Marketing (B2B and Payers) include Product Marketing, Leadership, Go To Market, Insight, Initiative, B2B, etc. Having related job skills and expertise will give you an advantage when applying to be a Director, Product Marketing (B2B and Payers). That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Director, Product Marketing (B2B and Payers). Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Director, Product Marketing (B2B and Payers) positions, which can be used as a reference in future career path planning. As a Director, Product Marketing (B2B and Payers), it can be promoted into senior positions as a Top Category Management Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Product Marketing (B2B and Payers). You can explore the career advancement for a Director, Product Marketing (B2B and Payers) below and select your interested title to get hiring information.
If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Director Product Marketing job description and responsibilities
Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
03/28/2022: Duluth, MN
The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.
04/25/2022: Paramus, NJ
Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
04/28/2022: New Britain, CT
The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.
05/21/2022: Las Vegas, NV
Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.
05/01/2022: Chillicothe, OH
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Director Product Marketing jobs
Create clear standards for quality management.
03/19/2022: Appleton, WI
Empathy & the ability to connect with customers on different levels.
04/04/2022: Des Moines, IA
Strategic planning & business skills.
05/31/2022: Long Beach, CA
Reporting on product marketing success.
04/19/2022: Rochester, MN
Seek out opportunities to become a role model or mentor.
04/26/2022: Idaho Falls, ID
Step 3: View the best colleges and universities for Director Product Marketing.