Product Marketing Manager - Rx Prescription (Smart Glasses) Responsibilities:

• Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption.
• Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit.
• Create go-to-market (GTM) strategy to drive product adoption & engagement.
• Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals.
• Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.
• Serve as the subject matter expert on prescription wearer and channel needs and mindsets.
• Manage prescription product claims, content and pricing in B2C and B2B contexts and for wearers with and without insurance.

Minimum Qualifications:

• 5 years of experience in product marketing, product management, management consulting, business strategy or related field.
• Experience in vision correction and/or eye health fields.
• Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies.
• Experience analyzing data, and translating to insights that support product development and go to market strategies.
• Experience leading implementation of complex product or service offerings.
• Experience working with technical partners to translate between technical and consumer languages.
• Experience collaborating with external vendors and partners.
• Bachelor's degree.

Preferred Qualifications:

• Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.
• MS/MBA degree.

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