Marketing and Communications Manager
Job no: 498284
Work type: Non-Classified/Professional
Location: Boise, ID
Categories: Marketing and Communications, College of Business & Economics, Senior-Level
About Us:
Boise State University is located along the banks of the Boise River and a short stroll from the state capitol. We are committed to an innovative, transformative, and equitable educational environment that supports student success, and advances Idaho and the world.
Boise State is building an inclusive community of faculty and staff whose unique skills, cultural contributions, work history, and perspectives create a rich and rewarding academic experience for our students. Applications from individuals of all backgrounds and identities are welcomed.
Learn more about Boise State and living in Idaho's Treasure Valley at https://www.boisestate.edu/about/
Job Summary/Basic Function:
This position will lead the development and implementation of a comprehensive marketing and communications plan for the College of Business and Economics. The individual will manage the content creation process and editorial calendar for the college and utilize effective and efficient writing and editing practices to create and deploy engaging, impactful content. This role's activities align with:

1. promoting the vision, mission, and reputation of the college,
2. increasing awareness, engagement, and enrollment with prospective students, and
3. supporting advancement and community engagement efforts.

Requires in-person collaboration and onsite presence, with potential for flexible, hybrid work arrangements in future, subject to agreement with college dean.
Level Scope:
Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems/issues of diverse scope and determines solutions.
Essential Functions:
60% of the time the Communications Manager must:

• Collaborate with leadership on developing and implementing marketing and communication strategies.
• Write, edit, and develop marketing materials and communications materials.
• Adapt and manage multiple projects in evolving landscapes.
• Establish relationships and collaborate within the college and across campus to regularly inform on activities and accomplishments.
• Design targeted strategies to boost enrollment and visibility of specific programs.
• Supervise both formally and informally to work effectively with colleagues, vendors, contract workers, and student employees in marketing and communication content creation.
• Tailor content for various media platforms including social media, website, presentations, brief video scripts, and print (brochures, flyers).
• Proactively conduct competitive research and market analysis to identify opportunities with the college's marketing strategy.

35% of the time the Communications Manager must:

• Direct special projects that enhance the reputation, visibility and understanding of college.
• Collaborate with program directors and faculty to identify opportunities for showcasing program successes and innovations in community and industry engagements.
• Guide the development of content that actively engages key external stakeholders, business organizations, industry partners, and the academic community to boost the college's profile and reputation in the business and academic communities.
• Research, propose, and implement new communications and marketing initiatives or partnerships.
• Support engagement efforts, events, and sponsorships.
• Community Engagement and Public Relations.

5% of the time the Communications Manager must:

• Perform other duties as assigned.

Knowledge, Skills, Abilities:

• Ability to strategically lead communications efforts that advance the goals of the organization.
• Demonstrable ability to translate complicated ideas into complete, easy-to-understand narratives and presentations.
• Excellence in both writing on deadline and directing and editing other writers.
• Supervisory and leadership skills.
• Ability to meet project deadlines while adapting to immediate demands.
• Employ data-driven approaches to monitor, analyze, and report on the effectiveness of marketing and communication plans, including the creation, measurement, optimization, and analysis of key performance indicators (KPIs). Develop metrics for and measure the effectiveness of all digital campaigns including return on investment.

Minimum Qualifications:
A Bachelor's Degree and 5 years relevant experience or equivalent professional experience.
Preferred Qualifications:

• Master's degree.
• Demonstrated success in a senior marketing or content strategy position.
• Experience developing and implementing a strategic marketing plan.
• Excellent attention to detail in all aspects of writing and communication (e.g. effective storytelling, grammar, spelling, and punctuation).
• Knowledge of current and emerging marketing trends and best practices in the higher education industry and beyond.
• Proficient skills in creating content for a variety of modalities.
• Demonstrated ability to use data and analytics for effective decision making.
• Demonstrated proficiency with a range of content platforms, tools, and tactics including desktop/mobile applications, email marketing software, and familiarity with current and emerging digital communication technologies. (Adobe Creative Cloud, Wordpress, Salesforce, Google Analytics 4, SEM,SEO, PPC, and digital content marketing).
• Comfortable working with and further learning digital tools to help assist with writing and editing, including ChatGPT and other AI tools.

Salary and Benefit s:
Salary range is $65,000 to $75,000 annually, depending upon relevant experience. Boise State University is committed to offering a benefits package that provides health and financial protection plans as well as resources to promote health and well-being. Our program provides flexibility so you can choose the benefits that are right for you and your family. Learn more about our benefit options at https://www.boisestate.edu/hrs/benefits/.
Required Application Materials:

• A cover letter explaining your interest and qualifications for the position.
• A resume that includes your relevant work history and dates of employment.
• A sample portfolio with items that showcase your ability to craft engaging and impactful content across different formats, tailored for diverse audiences ranging from executive-level stakeholders to potential students or general public communications.

Advertised: April 18, 2024 Mountain Daylight Time
Applications close: May 1, 2024 11:55 PM Mountain Daylight Time