Director of Sales

Develop and implement the total sales and marketing strategy of the hotel to ensure that revenue and room night sales goals are achieved; revenue, sales and marketing strategies are set; tactical plans are created and implemented; and that results are monitored and achieved.

Primary Responsibilities:

Prospecting

• Cold calls and sales calls- goal of 20 quality calls per week
• Prospecting to determine needs
• Solicitation by telephone directory, internet
• Development of all leads
• Pursue the local papers for any type of business, meetings, weddings, etc.
• Recommendations and referrals from existing accounts
• Contact various prospects lists, hotel vendors
• Site visits
• Tracking competitor reader boards

Servicing Accounts

• Always have completed sales convention kits made and easily available to give to clients
• Provide high quality products and service to guests
• Analyze ultimate potential of the account. Set specific goals for increasing the volume of business
• Listen to needs and obtain valuable operational information from each account in order to prepare accurate prep sheets and communicate the needs to the operational departments
• Handle clients complaints tactfully and expeditiously
• Suggest packages and alternate dates if during peak demand periods
• Check and replenish promotional material and promotional items
• Impress, train and educate accounts and their employees in the best way to utilize our property

• Complete sales contact reports and follow up call reports promptly for weekly review
• Keep accurate records and turn in reports for calls made, time worked, expenses, new accounts, new bookings, proposals, tentative and cancellations, sales contracts, BEO’s
• Ensure that guarantee numbers are received 72 hours in advance of any function.
• Create banquet checks for posting of the account on the day of the function
• Send follow up service letters to all accounts
• Ensure that the meeting rooms as set as requested by the meeting planner, include diagrams whenever necessary
• Ensure that controls re in place for group events with alcohol, schedule appropriate security as required by the type of group

Company Relations

• Complete accurate daily sales reports and submit weekly
• Keep the office informed on complaints and praise concerning quality service
• Deploy new and effective sales methods and ideas
• Rush proposals and set up bookings and contracts promptly
• Coordinate and convey all details and information necessary to other hotel departments
• Complete a sales resume form on each group coming into the hotel, distribute at the weekly staff meeting
• Complete a weekly schedule of events of upcoming meetings and events, distribute at the weekly staff meeting
• Represent the company at function and meetings in a professional manner searching for new contacts and leads
• Record all new business on appropriate logs, files, collect business cards, check credit references on direct bill accounts
• Tours of the hotel and be informed of capacities for guest room commitments and maximums for meeting rooms.
• Participate as an executive manager in all staff meetings
• Other duties as requested or assigned

Education/Experience

• Bachelor’s Degree preferred
• Appropriate hotel experience of 5 years
• Minimum of 3 years progressive sales management experience
• Professional behavior and appearance
• Strong verbal and written communication
• Significant attention to detail
• Complete understanding of bottom line profitability and budget goals

Physical Requirements

• Basic gross motor skills and mobility
• Minimal lifting and carrying
• Travel throughout hotel during shift
• Must be able to change activity frequently
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functionstry.