• Ownership of both brand and demand, internally and through the oversight and support of external partners.
• Lead the development of a Marketing playbook, to market 50,000feets approach to functional areas including brand strategy, product and pricing, and Marketing communications as well as digital marketing efforts to support pipeline development efforts.
• Develop marketing operations roadmaps to realize growth goals through development of marketing plans, and brand and operational excellence.
• Identify opportunities to apply the practice of innovation to enhance brand and operational performance.
• Own the roadmap for building marketing technology infrastructure ensuring platforms are successfully evaluated, implemented, customized, and integrated to meet business objectives, including recommendations for new technologies.
• Respond to the needs of other functions/stakeholders and influences appropriately to ensure successful delivery of initiatives and marketing strategy.
• Manage multiple and competing resources and program/brand priorities.
• Understand current marketing reporting mechanisms and optimize tracking/documentation cadence focusing on data accuracy, storytelling, outcomes. Own, maintain and integrate our CRM system (HubSpot), ensuring data accuracy, organization and utilization.
• Develop and implement strategies to leverage CRM (HubSpot) for customer segmentation, targeting, and personalized marketing campaigns.
• Develop and execute MQL strategies to attract and nurture prospects through the sales funnel.
• Become a thought leader within the agency and industry, providing insights and direction on marketing trends and best practices.
• Foster thought leadership among agency stakeholders, promoting innovation and creativity.
• Take ownership of existing channel partnerships and develop new ones to expand the agency's reach.
• Act as thought partner to managing directors to drive marketing strategies that results in increased brand awareness, lead generation and revenue growth.
• Manage vendor partners including public relations agency.
• Work with HR leaders to draft and manage internal communications that align with brand vision.
• Perform other duties as assigned.

• 10 years of experience in similar marketing operations position in an agency or business services organization and/or consulting firm.
• Experience developing marketing strategies for reaching a diverse audience of B2B buyer personas.
• Strong persuasion skills; able to gain consensus through influence and comfortable with ambiguity.
• Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects.
• Hands-on experience in implementing and managing CRM platforms and related marketing technology ecosystems.
• Proficiency in CRM software (e.g., HubSpot), marketing automation tools, and analytics.
• Proven track record of generating marketing qualified leads and driving revenue growth.
• Strong interpersonal and communication skills to foster thought leadership and build partnerships.
• Exceptional strategic thinking and problem-solving abilities.
• Creative and innovative mindset with a passion for staying at the forefront of marketing trends.
• Understanding of corporate communications and/or public relations with significant experience in fast-paced, high-growth environment.
• Strong interpersonal skills and poise; ability to work well with executives, team members, clients, sales and marketing.
• Self-starter with high sense of urgency, excellent follow-through skills and ability to manage multiple projects simultaneously.
• M&A experience beneficial.

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