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Marketing Manager
WebMD New York, NY
Full Time | IT Outsourcing & Consulting 7 Months Ago
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WebMD is Hiring a Marketing Manager Near New York, NY

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Overview: Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. 

WebMD is an Equal Opportunity Employer

Responsibilities:

This position supports the Medscape Professional Sales team who sells engagement and advertising products primarily to biopharmaceutical and medical device companies. The Marketing Manager will provide support for approximately three to four reps in the form of presale collaboration and strategy. The Marketing Manager also serves as the source of information on sold deals to internal execution teams. The Marketing Manager will have two-three direct reports and serve as the liaison between their team and business leaders on process and new product roll outs. The need to possess a strong attention to detail, the ability to form effective working relationships with a variety of sales reps, the skill to think outside the box to interpret and solve complex asks, and the ability to manage their time to work effectively during busy sales cycles.

Key responsibilities of this position include:

  • Oversee department objectives by managing team; planning and evaluating department
  • Strong understanding of Medscape’s products and targeting capabilities to provide strategic guidance on construction of products to meet our clients’ objectives.
  • Creative problem solving
  • Thorough understanding of the Medscape offering and sales process
  • Detailed understanding of Salesforce process for clear communication and transfer of information to program execution teams
  • Coordination and management of internal teams to meet needs around custom requests
  • Liaison between Sales force and internal departments (eg: Sales Planning, Business Intelligence, Client Services, Program Marketing, Finance, Contracting, Sales Ops) to create and communicate presales and sold deal information

Qualifications:

  • Bachelor's degree required
  • 3 years digital healthcare marketing, and/or sales development experience preferred
  • Team player with strong organizational and relationship building skills
  • Ability to manage and prioritize multiple requests and tasks from a variety of Sales rep partners
  • Problem solving and troubleshooting skills
  • Strong verbal and written communication skills
  • Proficiency with Microsoft Office products is required

Job Summary

JOB TYPE

Full Time

INDUSTRY

IT Outsourcing & Consulting

POST DATE

09/29/2022

EXPIRATION DATE

11/08/2022

WEBSITE

webmd.com

HEADQUARTERS

NEW YORK, NY

SIZE

200 - 500

FOUNDED

1995

TYPE

Private

CEO

STEVE ZATZ

REVENUE

$500M - $1B

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About WebMD

WebMD is an online platform that publishes healthcare and medical news and information.

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The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

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Provide reports and analysis of marketing activities to senior managers and board of directors.

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Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.

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Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.

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Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Manager jobs

Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.

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Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.

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Successful candidates will have a deep knowledge of experiential marketing and project management experience.

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A marketing manager needs leadership abilities and excellent project management skills to lead their team.

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Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.

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Step 3: View the best colleges and universities for Marketing Manager.

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