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Home Alliance and Group of Companies is a rapidly expanding nationwide network of home service experts dedicated to delivering world-class services to every American household with unparalleled convenience. Committed to providing comprehensive, professional, and convenient home services, we adhere to values of customer obsession, execution-first mindset, and a culture of innovation and simplification. Our projects range from successful home improvement operations to a variety of start up initiatives in digital lead-generation, marketing, educational and other spheres.
Job summary:
Are you a marketing mastermind passionate about the Plumbing, Electrical and/or HVAC/Heating home services industry? This dynamic role as a Marketing Manager offers an exciting opportunity to drive brand awareness, customer engagement, and revenue growth for multiple Home Services brands within a specific region. As a strategic leader, you’ll leverage your expertise to craft impactful marketing campaigns, manage a high-performing team, and ensure regional efforts seamlessly align with the overall corporate vision.
Key Responsibilities:
Strategic Planning & Market Insights:
· Develop and execute comprehensive regional marketing plans tailored to each brand, aligned with their unique value propositions and corporate goals.
· Conduct in-depth market research to identify regional trends, competitor activity, and emerging opportunities to inform strategic decision-making.
· Collaborate closely with cross-functional teams (product, sales, business development) to ensure marketing initiatives seamlessly integrate with broader business objectives.
Plumbing / Electrical / HVAC Services Performance:
· Build strong relationships with other marketing leaders across the region to share best practices and drive collective success.
· Establish clear performance metrics and KPIs to track progress, measure campaign effectiveness, and identify areas for improvement.
Integrated Marketing Campaigns:
· Craft and execute data-driven, integrated marketing campaigns across traditional and digital channels, including:
· Online: Paid advertising (PPC, social media), SEO, content marketing, email marketing
· Offline: Community events, traditional media, print advertising, sponsorships
· Collaborate within regional to ensure brand consistency and adherence to marketing guidelines and SOPs.
· Continuously monitor and analyze campaign performance, leveraging data insights to optimize results and maximize ROI.
· Support brand transitions within the region (tuck-ins, co-branding, communication plans)
Budget Management & Financial Acumen:
· Develop and manage regional marketing budgets effectively, ensuring efficient allocation of resources to maximize return on investment (ROI).
· Provide regular budget updates and reports to leadership, highlighting key achievements and expenditures.
· Follow proper spend tracking and maintain accurate records within company budget systems.
Stakeholder Engagement & Relationship Building:
· Cultivate strong relationships with key stakeholders, including sales teams, marketing channel partners, local influencers, and industry media.
· Collaborate closely with sales teams to ensure marketing initiatives directly support and amplify sales efforts.
Metrics & Reporting:
· Define and track key performance indicators (KPIs) specific to each brand and regional goals.
· Generate regular reports for leadership, summarizing campaign performance, ROI metrics, and actionable insights.
· Adhere to corporate reporting standards and marketing operations protocols including weekly meetings with assigned brands as well as rollup reporting to company metrics.
Compliance & Brand Stewardship:
· Ensure all marketing activities comply with legal and regulatory requirements, upholding brand guidelines and ethical marketing practices.
· Maintain brand consistency across all marketing materials and communications, safeguarding brand integrity.
Qualifications:
· Minimum 3 years of experience in a senior marketing role, preferably within the Plumbing, Electrical and/or HVAC/Heating industry or a related home services or lead gen marketing environment.
· Proven track record of success in developing and executing impactful marketing campaigns that drive measurable results.
· Strong leadership skills.
· Exceptional analytical and problem-solving skills to navigate complex challenges and identify strategic opportunities.
· Deep understanding of digital marketing channels (PPC, social media, content marketing, SEO) and traditional marketing tactics.
· Excellent communication and interpersonal skills to build rapport with stakeholders at all levels.
· Budget management expertise and a keen eye for maximizing ROI.
· Passion for the Plumbing, Electrical and/or HVAC/Heating Home Services industry and a strong understanding of market trends and customer needs.
· Bachelor’s degree in marketing, business, or a related field.
This role offers a unique opportunity to:
· Make a significant impact on the success of multiple home services brands in a dynamic and growing industry.
· Develop and execute strategic marketing campaigns that drive brand awareness, engagement, and revenue.
· Work in a fast-paced environment with a results-oriented mindset.
· Be part of a supportive and collaborative corporate culture.
If you are a passionate Plumbing, Electrical and/or HVAC/Heating marketing leader with a proven track record of success and a desire to make a real difference, we encourage you to apply!
Job Type: Full-time
Pay: $1,000.00 - $1,100.00 per week
Schedule:
Work Location: Remote
Full Time
$122k-160k (estimate)
04/14/2024
08/10/2024
The job skills required for Marketing Manager include Initiative, Leadership, Insight, Advertising, Email Marketing, Marketing Plans, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Manager jobs
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