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The Director of Marketing (“DM") works closely with the Chief Marketing Officer to drive the national strategic marketing development initiatives of The Potter's House of Dallas, Inc., T.D. Jakes Ministries, and affiliated entities. The DM ensures that the organization's message is distributed across channels and to targeted audiences, in order to meet sales objectives. The DM coordinates the production of public relations, media, creative content, promotions, and advertising. This also involves seeking out new ways to deliver messaging. The DM develops strategic plans to identify, retain and grow customer base; identify and develop significant growth opportunities for the ministry; marketing and brand image; and conduct end-to-end analysis required to support business/strategic decision making, while collaborating with stakeholders to implement the strategy for all areas of marketing including sales, customer experience, public policy, media relations, printed and electronic promotions, television, web and electronic services and for all corporate programs of The Potter's House of Dallas, Inc., T.D. Jakes Ministries, and affiliated entities.
Duties & Responsibilities: Responsibilities including but not limited to:
Basic Qualifications:
Preferred Qualifications:
Benefits:
Schedule:
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor. Such tasks shall be capable of being performed with reasonable accommodation, if necessary, that does not impair a business necessity or impose an undue business hardship and without presenting a direct threat to the safety to the applicant or others.
Job Type: Full-time
Benefits:
Ability to Relocate:
Work Location: In person
Full Time
$156k-197k (estimate)
04/29/2024
08/26/2024
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A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
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A Marketing Director reports to the Chief Marketing Officer.
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The marketing director leads and guides the efforts of the marketing department.
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They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
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They typically manage marketing of a business, organization, particular product or group of products.
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The director of marketing generally has at least five to 10 years of applicable experience.
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Organizations focused on growth will want to hire a Marketing Director who understands the value of digital advertising and the landscape of platforms that exist.
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Experience with digital marketing forms such as social media marketing and content marketing, required.
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Director of Marketing are often required to oversee and facilitate the activities of several different departments and offices.
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Director of Marketing requires some amount of technical expertise and experience.
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