44 Marketing, Director Jobs in Los Angeles, CA
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Synopsys is Hiring a Marketing, Director Near Los Angeles, CA
47795BR
USA - California - California, USA - California - Mountain View/Sunnyvale
Job Description and Requirements
Position: Director, Product Marketing
Job Description: The product marketing director will lead a team that will be responsible for developing the strategy for how we position and message product value propositions to the target personas. This candidate will drive, in collaboration with the product management team, the go-to-market plans, successful product launches, messaging documents, competitive positioning, and product and solution content that helps fuel the demand and awareness for our System Design Group.This person will partner closely with the digital marketing and campaign teams to activate the strategy across content, digital and brand marketing.
The responsibilities of the product marketing director will include:
Build and execute, through your team, a marketing strategy to help drive demand, awareness and perception of our product and solutions in the market.
Build detailed personas and gain a deep understanding of the markets we serve to help drive marketing programs
Develop differentiated, value-based product positioning and messaging frameworks that resonate with our target buyer persona using customer research and competitive insights
Lead a range of content creation including web, e-marketing, presentations, industry articles, press releases and more
Develop competitor comparison matrix, using this intelligence to inform marketing tactics.
Work collaboratively with a range of stakeholders including sales, product management, digital marketing and campaign, PR and brand teams to create and support go-to-market initiatives
Requirements:
Previous people management experience in product marketing role
Experience in the EDA and semiconductor industry highly preferred
Understanding of chip technology and market requirements at the silicon and system level
The ability to understand and articulate technical concepts and translate these into compelling, customer focused communications.
Data driven, measured and results focused.
Experience in developing product marketing plans, positioning and messaging
Excellent communication skills and the ability to work with diverse teams.
B.S degree in business, marketing or electrical/computer engineering desired
The Global Marketing and Communications Group is focused on selling our complete portfolio of EDA software, market-leading IP, and differentiated systems solutions combined with AI and Cloud offerings. Our culture is anchored on the relentless focus on Customer Success powered by a data-driven 'Operating System'.
The base salary range across the U.S. for this role is between $155,000.00-$270,000.00. In addition, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request.#LI-MK1
Job Category
Marketing
Country
United States
Job Subcategory
Marketing
Hire Type
Employee
Base Salary Range
155000-270000
Job Summary
Full Time
Civic & Environmental Advocacy
$158k-200k (estimate)
02/08/2024
04/02/2024
synopsys.com
IRVINE, CA
15,000 - 50,000
1986
Public
MAHA HAIDER
$3B - $5B
Civic & Environmental Advocacy
Related Companies
About Synopsys
Synopsys helps technology companies develop electronic products and software by providing electronic design automation for design and verification of silicon chips, as well as providing tools for software quality and security testing.
The job skills required for Marketing, Director include Initiative, Presentation, Digital Marketing, Insight, Collaboration, Product Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing, Director. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing, Director. Select any job title you are interested in and start to search job requirements.
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