The SEO/Digital Marketing Specialist is a curious, analytical person who understands how key words and content can impact the performance of a website. This person should have a strong understanding of both the SEO side (i.e. organic search, brand loyalty strategies, content-driven traffic) and the SEM side (CPC, sales/leads focused, immediate results) of building strategy & driving traffic.

The Specialist is responsible for reviewing, analyzing and implementing both SEO and SEM strategies that optimize our company’s site(s) by working with our Marketing Manager to develop and create content that include key words or phrases that increase traffic across all search engines and social platforms.

Job Duties & Responsibilities:

• Work with Marketing Manager to develop and utilize copywriting in the company’s voice, using keywords and phrases that support strategies
• Work with marketing team to drive SEO in content creation, curation, and content programming
• Optimizing copy and landing pages for SEO & SEM
• Performing ongoing, regular keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaigns expenses and budgets, reconciling discrepancies with search engines and platforms
• Research and analyze competitor advertising, social engagement, and web traffic
• Develop and implement link building strategy
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Proven SEO & SEM experience managing PPC campaigns across all search engines (Google Analytics Certification a plus)
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (i.e. Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (i.e. Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date knowledge of ranking factors, search engine algorithm changes, trends and best practices in SEO & SEM

Potential Job Duty Additions (Depending on Candidate Experience):

• Social Media Management (Team Collaboration)
• Blog Writing, Research & Development
• Website Updates & Management

Experience:

• 4 year degree from accredited college or university, emphasis in Digital Marketing, SEO, or SEM.
• 1-3 years in similar role.

Work Schedule:

• TBD, 30-40 hours per week.

Benefits:

• 8 hours of paid time off to volunteer in your community.
• Tuition reimbursement program - If you want to go back to further your education, Rhyme will help with $5k covered per calendar year.
• Comprehensive benefits package that includes: Medical, Dental, Vision, HRA, Life, Disability and 401k (w/ competitive match).
• Annual company events (picnics, holiday parties, and sports outings) to get to know your teammates.
• Rhyme University Training and onboarding plans to prepare you for success.
• A team of talented coworkers who support your efforts and care about your accomplishments.

Please send inquiries and resumes to careers@rhymebiz.com

Youtube: https://www.youtube.com/channel/UCL3q5_6_xUulxczeemo6VLQ

Facebook: https://www.facebook.com/rhymebiz

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Expected hours: 32 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Madison, WI 53718: Relocate before starting work (Required)

Work Location: In person