Reports To : Funnel Manager
Location : 100% Remote
Company Summary Publishing.com empowers individuals from all walks of life to generate meaningful income streams through book publishing. As a leading online education platform, we specialize in guiding our students through the processes of selling books and audiobooks on major platforms like Amazon and Audible. We are proud to share that Publishing.com has been recognized as the 19th fastest-growing private company in America on the Inc. 5000 list for 2023! Our mission is to become the premier, one-stop destination for all publishing-related needs. In line with this vision, we have launched our latest innovation, Publishing.ai, a software designed to further revolutionize the publishing industry. This marks a significant milestone in our journey toward achieving our goal as we continue to expand our offerings and support our community of authors and publishers. About The Role As our MarTech Specialist, you will play a pivotal role in implementing, integrating, and optimizing our marketing technology stack. Your work will be evident across the company, allowing you to make a significant impact. Reporting to our Funnel Manager and working closely with tools such as ClickFunnels, Zapier, and WebFlow, you will be the marketing specialist responsible for implementing our technical capabilities. Responsibilities

• Develop, implement, and maintain the technical aspects of our marketing campaigns.
• Undertake back-end development tasks, including form submission logs and integrating third-party services.
• Implement and oversee UTM/URL parameter tracking for all traffic sources.
• Create and refine a tracking and attribution framework for the marketing team.
• Accurately attribute sales to respective campaigns.
• Collaborate with our CRO specialist to design and execute split tests.
• Support our email marketing specialist with campaign tracking efforts.
• Manage audience segmentation across platforms (e.g., Facebook Ads, Google Ads, TikiTok Ads, HubSpot).
• Monitor and enhance the marketing team's use of platforms and tools.
• Liaise with data engineers to define marketing reports and dashboard specifications.

Requirements

• 5 years of experience in a MarTech Specialist role or similar role.
• Knowledge of building marketing funnels (ClickFunnel and WebFlow) and experience with webinar platforms (WebinarJam).
• Proficiency in modern marketing technologies and attribution methods.
• Familiarity with Google Tags Manager, Google Analytics, and related tools.
• Experience with significant CRMs (e.g., HubSpot, Salesforce).
• Proficiency in automation tools (e.g., Zapier, Make.io).
• A strong sense of responsibility and excellent communication skills.
• Previous experience working and collaborating with marketing teams.

Preferred Skills

• Exceptional organizational abilities.
• Experience in database management and data warehousing.
• Familiarity with A/B testing tools (e.g., Optimizely, VWO).
• Knowledge of SEO practices and tools (e.g., SEMrush, Ahrefs, etc.).

• Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023
• We are a completely remote team located worldwide with 100 employees
• We have great benefits including 4 weeks of paid time off (PTO), competitive health, vision, and dental benefits, 401k, and team socials...yes, even remotely
• We care about our culture deeply and live by our company values (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin' Attitude, (4) Billion Dollar Standards
• We encourage learning, growth, and continuous improvement and create meaningful programs to support our employees' professional development
• If you want to join a team on the ground floor, this is your chance: we are expanding beyond being an education company to become the one-stop shop for all your self-publishing needs

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