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Digital Marketing Specialist
Port Houston Houston, TX
$59k-74k (estimate)
Full Time | Professional Associations 3 Months Ago
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Port Houston is Hiring a Remote Digital Marketing Specialist

At Port Houston we dream big, think big and do big things. For over 100 years, we’ve had the vision and scale to deliver big things that matter to Houston and the region. Our sustainability and success has been built upon attracting, retaining, and developing exceptional people. Are you ready to think about the future…and think big! Enabling our people to unleash their full potential is central to ‘We are READY!’, our vision, mission, and strategic priorities.

Who we are:

Port Houston is the advocate and a strategic leader of the Houston Ship Channel, one of the most powerful economic engines in the state and the country. Port Houston owns and operates the public wharves and terminals along the Houston Ship Channel, including the area’s largest breakbulk facility and two of the most efficient container terminals in the country.

Through our leadership and our work, we help ensure the nation’s busiest waterway stays running to benefit the customers of the public facilities we operate, our surrounding communities and industries, and our region. Port Houston exists to move the world and drive regional prosperity.

The work we do helps build up our local community, supports the economy, bolsters goodwill for the state of Texas, and influences the outlook of the entire region. And this is only the beginning! Our best accomplishments are ahead of us as we expand the Houston Ship Channel and widen its reach to become America’s distribution hub for the next generation.

Who you are:

You are more than the work you do. We want your work at Port Houston to be more than a job – we want it to be a fulfilling experience where you find challenging and rewarding opportunities, respect among colleagues, competitive pay, benefits that protect you and your family, and a high-performance culture that values your contributions and helps you reach your career goals.

Sound like the place for you?

Position Summary:

Administer and facilitate all digital marketing efforts by developing and executing digital communication campaigns, and managing web updates as needed on the Port Houston website(s) to increase awareness, deepen stakeholder engagement and promote the Port Houston brand.

Key Responsibilities/Duties:

  • Analyze digital data to draw key recommendations around website, email marketing, and social media optimization
  • Serve as project lead for website redesign, website updates, plugins monitoring
  • Establish effective brand presence across variety of social media channels
  • Use video to help tell our story online
  • Conduct digital audits of the Port Houston brand online
  • Maintain digital dashboard of several different accounts
  • Coordinate with internal teams to identify priorities and create digital and social campaigns for a variety of Port initiatives
  • Write and send emails to stakeholders
  • Monitor key online marketing metrics to track success
  • Create and maintain online listings across e-commerce platforms
  • Ensure that the brand message and tone is consistent
  • Serve as the primary point of contact for website updates and revisions
  • Perform website analytics on a regular basis or as needed
  • Assist research, writing, and editing of printed and digital collateral
  • Maintain and help to evolve the voice of web communications by researching and writing for the Port Houston website, e-mails and social media
  • Conduct research on new content areas and maintain editorial calendar
  • Identify and assess new, under-leveraged or emerging digital channels of communication (e.g. apps, social media, mobile technologies, blogs, user-generated content, video) to determine the value in driving marketing objectives
  • Develop and execute paid social campaigns that integrate seamlessly with broader marketing strategies
  • Manage user experience on website
  • Stay abreast of social trends and best practices
  • Manage digital media budget
  • Act in accordance with Port Houston core values (respect, excellence, accountability, diligence, and you)
  • Perform other duties as needed

Education/Experience:

  • Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, or related major in a public or accredited private academic institution preferred
  • 3 years of related digital marketing experience required
  • Experience executing paid social media campaigns
  • Previous SEO experience
  • Proficiency in corporate social media and trends

Knowledge, Skills, Abilities and Behaviors:

  • Knowledge of traditional and digital marketing
  • Knowledge of video and photo editing software such as Adobe
  • Knowledge of WordPress, and Hubspot or CRM platforms
  • Knowledge of digital publishing
  • Knowledge of blogging and email campaign development
  • Knowledge of social media marketing
  • Knowledge of social media technologies, platforms, and measurement techniques specifically Facebook, X, and LinkedIn, Instagram and YouTube
  • Knowledge of Microsoft Office suite, Adobe Creative Suite, email marketing platforms, Google products, and CRM
  • Knowledge of creating/editing HTML for email and web
  • Verbal and written communication skills
  • Creativity and organizational skills
  • Ability to engage management decision makers and influencers
  • Ability to take a proactive approach to improve our communications and brand across all online channels
  • Ability to self-motivate and work independently
  • Ability to pay attention to detail
  • Ability to use good judgment when posting, replying, and sharing content
  • Ability to capture and post images via mobile

Key Competencies Required:

  • Communication
  • Collaboration
  • Creativity and Innovation
  • Customer Focus
  • Information Monitoring
  • Organizational Agility

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate, but due to open office environment noise level may occasionally be high. To apply, please go to porthouston.com/careers. Only applications submitted through the Port Houston Careers website will be acknowledged. Port Houston is an equal opportunity employer and participates in the E-Verify program supervised by the U.S. Government.

Make what you do matter:

At Port Houston we dream big, think big and do big things. When you take the first step with the Port Houston, you’ve taken the first step in the right direction in your new career path. Are you READY!

We believe in making big things possible. Port Houston is looking for people who are willing to think about the future...and think big. We're looking for people who are ready to take on the most significant challenges of their careers. Thank you for choosing Port Houston in your career search.

Disclaimer:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Job Type: Full-time

Pay: $62,000.00 - $77,000.00 per year

Benefits:

  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday
  • Weekends as needed

Work Location: Hybrid remote in Houston, TX 77029

Job Summary

JOB TYPE

Full Time

INDUSTRY

Professional Associations

SALARY

$59k-74k (estimate)

POST DATE

01/23/2024

EXPIRATION DATE

03/27/2024

WEBSITE

porthouston.com

HEADQUARTERS

HOUSTON, TX

SIZE

25 - 50

FOUNDED

1914

TYPE

Private

CEO

MAXINE BUCKLES

REVENUE

$200M - $500M

INDUSTRY

Professional Associations

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Port Houston
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$84k-110k (estimate)
2 Months Ago

The job skills required for Digital Marketing Specialist include Digital Marketing, Email Marketing, Marketing Communications, Initiative, Digital Media, Leadership, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Digital Marketing Specialist job description and responsibilities

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Specialist jobs

Learn Digital Marketing Essentials.

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Step 3: View the best colleges and universities for Digital Marketing Specialist.

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