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Email Marketing Coordinator

Washington, DC | Other
15 Days Ago

Job Description

Plan International USA works for girls’ rights. Harmful barriers like child marriage, human trafficking, and gender-based violence are preventing girls and young women from achieving their full potential. We have worked in communities around the world for more than 80 years and provide locally-driven programming through 240 global offices.

 

Plan International USA is fully committed to the safeguarding of all children and young people from all forms of violence. 


The Email Marketing Coordinator is responsible for managing Plan USA’s email traffic with the goals of increasing supporters, brand awareness and revenue. This position will directly implement the email strategy and program, reporting to the digital director as part of Plan’s marketing team.


Essential Functions:           

  • Email marketing (90% of role):
    • Manage comprehensive email marketing program and work to achieve year-over-year revenue growth contributing to team goals.
    • Implement existing email strategy in alignment with organizational objectives, including increasing revenue and supporting stewardship and engagement, and suggesting updates as needed.
      • Strategy includes sections for each segment owner, including the marketing, philanthropy, youth engagement, stewardship and programs & policy teams.
    • Manage the day-to-day activities of the email program, including:
      • Maintaining the email calendar.
      • Updating templates as needed.
      • Building, optimizing and scheduling marketing team emails.
      • Managing tools associated with email, including budget.
      • Monitor total email sends to avoid overage fees for volume.
    • Act as an email service provider for all teams by offering consultations and strategy support, including:
      • Training and assisting other teams in day-to-day email execution.
      • Consulting on content planning and scheduling for email campaigns throughout the year.
      • Providing expertise on and oversight of ongoing email journeys, auditing content on a regular basis and recommending updates as needed.
      • Deliver regular reporting with actionable insights on the performance of the overall email program across teams; this includes defining metrics, establishing benchmarks and leveraging Salesforce, Marketing Cloud and Google Analytics to monitor performance and optimize for each audience segment.
    • Collaborate closely with the creative team by sharing email performance updates, best practices, new trends and examples with writers and designers on a quarterly basis.
  • Digital marketing (10% of role):
    • Support the digital team in implementing the overall digital strategy and reporting on progress toward goals on a quarterly basis.
    • Assist in managing our digital agency, which includes collaborating and providing feedback on paid media plans for both evergreen and seasonal campaigns, and sharing internal data and reports as requested

Skills:

  • Bachelor’s degree (or commensurate experience).
  • 2 years of experience managing an email marketing program, ideally for nonprofit fundraising.
  • Experience in coding HTML/CSS to build responsive mobile, tablet, desktop and web client emails.
  • Proficiency with a variety of software, including CRMs and email marketing platforms (Salesforce and Marketing Cloud preferred) as well as Google Analytics.
  • Proven history of creating email journeys in Marketing Cloud for targeted audiences of Salesforce contacts.
  • Knowledge of nonprofit digital fundraising, acquisition and retention strategies a plus.
  • Analytical and problem-solving skills, supporting an excellent ability to assemble and effectively communicate insights from data.
  • Strong attention to detail, as well as excellent organizational and time management skills.


Plan is an equal opportunity employer and follows all laws associated with the EEOC.

Company Overview

  • Website planusa.org
  • Headquarters WASHINGTON, DC
  • Size 200 - 500
  • Founded 1937
  • Type
  • CEO DONALD COHEN
  • Revenue $10M - $50M
  • Industry Edu., Gov't. & Nonprofit
  • About plan international usa

Skills for Email Marketing Coordinator

The job skills required for Email Marketing Coordinator include Digital Marketing, Scheduling, Email Marketing, CRM, Problem Solving,and Time Management etc. Having related job skills and expertise will give you an advantage when applying to be an Email Marketing Coordinator. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Email Marketing Coordinator. Select any job title you are interested in and start to search job requirements.

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Career Path for Email Marketing Coordinator

The following is the career advancement route for Email Marketing Coordinator positions, which can be used as a reference in future career path planning. As an Email Marketing Coordinator, it can be promoted into senior positions as a Media Design Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Email Marketing Coordinator. You can explore the career advancement for an Email Marketing Coordinator below and select your interested title to get hiring information.