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Requirements
Marketing Coordinator, GU Press - Georgetown University
The beginnings of Georgetown University Press can be traced to 1964-and we currently publish approximately forty new titles per year, as well as two journals, with an active list of more than 1,000 titles across the fields of languages & linguistics, international affairs, religion & theology, political science, regional studies, and global business and the global economy. These publications primarily service the scholarly community, and many also reach the general reading public. Many help to unite people speaking different languages, literally and figuratively, and all attempt to illuminate, clarify, and respond to the world's most difficult questions.
Job Overview
The Marketing Coordinator is responsible for implementing the marketing and sales strategy of the press in order to meet annual sales goals of more than $3,000,000 through advertising, direct marketing and further supporting the marketing and sales operations through preparation of all marketing copy, maintenance of marketing copy in title database, solicitation of endorsements for promotional purposes, coordination of all aspects of course adoption marketing, including liaising with sales reps and providing high-level customer service; providing sales support through creation of marketing plans and sales tip sheets, as well as seasonal new title catalogs; overseeing expense budget lines related to job function; processing invoices and contracts related to job function; staffing some book exhibits off-site.
A detailed breakdown follows:
Advertising (creation through placement)
Direct marketing (print and email, from writing to dissemination)
Annual creation of two seasonal catalogs (from design through printing) and posting all catalog and other content on the bookselling industry's favored platform, Edelweiss, and making digital advance review copies (arcs) of selected (trade) titles available for booksellers and librarians on that same platform.
Coordinating Goodreads giveaway campaigns
Curating various online collections (or catalogs) on the Press's e-commerce website at press.georgetown.edu and QR codes to share in promotion and at conferences - in lieu of printed subject catalogs
Solicitation of authors' responses to marketing questionnaires
Working with the marketing team to create and share author marketing plans and set up marketing meetings with authors or author teams to review marketing plans prior to book's publication
Requesting endorsements (blurbs) from prominent scholars and figures
Working in close coordination with our course adoption sales reps on timing of marketing campaigns, sharing leads, and following up on exam copy or information requests to foster increased course adoption sales (accounting for three-fourths of the Press's annual revenue)
Providing high-level customer service support (beyond what our customer service departments within our book distributors or companion website and eBook platform partners can provide) which may include helping professors with desk and exam copies, and, in the case of many of our major language textbook programs, fielding specific questions about the language program and providing support to students
Maintaining the WordPress sites that serve as hubs for instructions, announcement, and information regarding our major foreign language textbook programs.
Producing marketing copy for use on the back cover of books, GUP website, vendor sites, and in catalogs
Adding marketing copy to the database, ensuring that it is accurate and up-to-date, and flagging updates to metadata for the weekly metadata updates that are sent out
Creating Google Analytics and email performance reports, identifying trends, and recommending best practices for email marketing campaigns
Creation and management of the ad and direct mail budget, which is almost half of the total marketing budget
Overseeing the submission of relevant contracts
Processing invoices for marketing-related needs
Traveling to book exhibits (as many as several per year), representing the press and university, supporting acquisitions staff, and handling sales
Work Interactions
Reporting to the to the Director of Marketing and Sales, the Marketing Coordinator does not supervise regular staff, although may, in consultation with the Director of Marketing and Sales, supervise student interns; and interacts with all internal staff as well as many external contacts.
They work closely with the Director of Marketing and Sales and the Publicity and Exhibits Manager, and also with other Press staff to execute the marketing plan; and work with the Website, Metadata, and Database Coordinator to analyze our website and email analytics in order to create a comprehensive digital marketing strategy. Within the university, they also interact with university faculty and staff, and student interns.
In addition, the Marketing Coordinator represents the Press to the public by working closely with authors, customers, and vendors (such as freelance designers, ad reps, printers, list brokers, mail houses, book industry professionals) to create catalogs and market copy in order to achieve sales goals.
Qualifications
Bachelor's degree
Proficient with MS Word, Excel, Adobe Acrobat Pro, and FileMaker Pro or other databases
Excellent writing, proofreading, and organizational skills
Extremely detail-oriented
Ability to juggle and prioritize multiple tasks, meet deadlines, and initiate projects
Courteous and professional communication skills and ability to work well with others
Knowledge of best practices in marketing
Knowledge about how the publishing industry works
Availability and willingness to travel 10% of the time
Preferred qualifications
Proficient with InDesign
Proficient with Google Analytics
At least one year of experience in book publishing
Master's degree
Work Mode: Telework. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff and AAP positions can be found on the Department of Human Resources Mode of Work Designation .
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Submission Guidelines:
Please note that in order to be considered an applicant for any position at Georgetown University you must submit a cover letter and resume for each position of interest for which you believe you are qualified. These documents are not kept on file for future positions.
Need Assistance:
If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or ideaa@georgetown.edu .
Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website .
EEO Statement:
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law .
Benefits:
Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website .
COVID-19 Vaccination Requirements:
The Georgetown University community is committed to our public health approach and the important role that vaccines play in contributing to the safety of our University and our broader communities. Georgetown University requires students, faculty, staff and visitors to be fully vaccinated against COVID-19 and to have received a COVID-19 vaccine booster shot when eligible, or to have an approved medical or religious exemption. This requirement applies to all faculty and staff, including teleworking employees. Complete details and updates can be found in the Coronavirus (COVID-19) Resource Center .