Reporting to the Director of Brand & Calendar, the Brand Manager will be responsible for leading the strategic planning and cross functional execution of Pizza Hut’s national calendar topics launches. This person will focus on consistently helping to fortify Pizza Hut’s position as THE pizza lover’s pizza – being responsible for representing brand and business goals through white space identification, innovation, product or service design, brand touch points and advertising communication, while keeping a keen eye towards in-market analysis and optimization. The Brand Manager is instrumental in meeting financial and brand building goals. 

Responsibilities:  

• Manage the establishment of calendar topic business cases, inclusive of key components such as competitive analysis, target consumer, size prizing and forecasted business impact, while also setting clear objectives & KPIs for the promotional focus. (NOTE: Role will work in close partnership with PH financial and business analytics teams to formulate financial outputs for business case)
• Provide nationally replicable marketing recommendations that will drive same store sales and profitable transactions. 
• Support Coach in the development and execution of pipeline strategy and test calendar, working to build National pipeline of qualified calendar topics with specific focus on core innovation. 
• Collaborate with Consumer Insights, Advertising and Food Innovation to mine for relevant consumer insights, generate product ideas, articulate product positioning and craft provocative consumer advertising.
• Partner with the marketing cross-functional leads to brief in a clear objective and ‘reason for being’ for each calendar topic to inspire breakthrough creative strategies for all channels, including PR/experiential, digital advertising, social media, added value integrations, etc. 
• Generate detailed and actionable post topic learning summaries to inform future topic consideration and/or optimizations. 
• Operate with customer obsession and as a true brand guardian, persistently seeking to identify customer tension points found within brand interaction and co-solutioning with pertinent teams to resolve.
• Build productive relationships with all stakeholders internally: culinary, research and development, marketing, finance, restaurant support services, procurement, and franchisees. 

FACTORS OF SUCCESS NECESSARY:

Required:

• 5-7 years of Brand Management experience, with a strong background in strategic brand management
• 1-3 years of experience leading a team, helping grow and develop direct reports 
• Proven analytical skills with experience analyzing and interpreting complex data
• Reliability and strong ability to balance multiple work streams/priorities at once
• Passion for deeply understanding consumer needs and developing distinctive solutions to address them – ability to turn insights into action 
• Strong bias for action and demonstrated desire for ownership & accountability 
• Authentic collaborator and dot connector, responsible for making connections across various functional team exposures to build buy-in and clarity of vision while streamlining efforts 
• Excellent interpersonal and communication skills in both team leader and team player roles

Preferred:

• MBA or Business Administration degree preferred, not required
• QSR experience or similar field