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Director, Product Marketing
OpenPrise San Mateo, CA
$177k-225k (estimate)
Full Time | IT Outsourcing & Consulting 5 Months Ago
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OpenPrise is Hiring a Director, Product Marketing Near San Mateo, CA

About Us

Join us at Openprise, the leader revolutionizing the revenue and marketing operations data automation landscape. We're on a mission to redefine how businesses harness data to supercharge their marketing and sales efforts. Our innovative, no-code platform is the backbone of this ops-led transformation. As a fast-growing start-up in a rapidly evolving category, we're looking for a dynamic Director, Product Marketing who can propel our product messaging and sales enablement to new heights. Theposition is based in San Mateo, CA. Qualified candidates must live within the San Francisco Bay Area and be able to commute to our office.

The Role

As the Director, Product Marketing, you will be a pivotal figure in shaping our platform and products’ market presence. Your role involves a blend of strategic thinking, creative messaging, and deep collaboration with cross-functional teams. Your leadership across the GTM motion and executives will be crucial in navigating the challenges of leading an emerging market, marketing the platform while helping to sell our solutions, and working across our various stakeholders - sales, marketing, and partners -to help craft our platform and product GTM strategies. 

Our ideal candidate is both a "doer" and a leader. We are a tight company and we are looking for folks who like to make things happen across the company. They are great communicators, very collaborative & affable, and have direct experience in product marketing. They are culturally sensitive and possess high levels of emotional intelligence. They know what it is like to operate in scale-up and how to nurture and build a team. They know how to give clear directions and to get their team to optimize output.

Responsibilities:

  • Strategic Messaging: Develop and refine our core platform and product messaging to clearly articulate our unique value proposition. Your work will span across various channels including our website, blogs, webinars, videos, and events.
  • Market and Product Expertise: Become the go-to expert on our product's functionalities, technical aspects, and competitive landscape. Create compelling content that showcases the technical superiority of our platform, educates the market on the potential of RevOps Data Automation, as well as sells our solutions at key entry points atop the platform.
  • Sales Enablement: Empower our sales team with engaging, customer-specific content and tools. Lead enablement sessions to boost their confidence and effectiveness in pitching our products.
  • Market Intelligence: Stay ahead of market trends and developments, providing insights that guide our positioning and go-to-market strategies.
  • Drive targeted growth: Define product strategies and collaborate with demand generation to continue to grow our market, expand/profile target segments, and create high-conversion campaigns. Ensure our messaging resonates with our target audience's pain points and objectives.
  • Accelerate sales funnel: Stay connected to the revenue funnel to define quarterly product GTM strategies that not only grow ACV, but remove friction from deal cycles with targeted content, enablement, and campaigns.
  • Content Creation: Produce a steady stream of technical and sales content, including labs, demos, videos, blogs, and webinars, to educate our audience about the capabilities of our platform.
  • Thought Leadership: Establish our brand as a thought leader in RevOps through regular external content, enhancing our social presence and industry influence. Establish yourself as a voice in the community to both shape the market as well as be a trusted evangelist to support large-deal opportunities by highlighting our products and vision.
  • Product Launches and Roadmap Influence: Collaborate with product and engineering teams to drive product launches and contribute to the product roadmap with where we will drive revenue growth.

Requirements:

  • 5 years in B2B marketing, preferably in the tech or data automation sector.
  • Quick learner with a deep curiosity about our industry, products, and processes.
  • Exceptional verbal and written communication skills, with a knack for storytelling.
  • Proven ability to work independently and drive new initiatives with minimal oversight.
  • Strong collaborative skills and experience working with C-level executives.
  • Background in data integration, CRM automation, and operations is highly desirable.

Salary Range - $160,000 - $180,000 

Job Summary

JOB TYPE

Full Time

INDUSTRY

IT Outsourcing & Consulting

SALARY

$177k-225k (estimate)

POST DATE

11/30/2023

EXPIRATION DATE

04/23/2024

WEBSITE

openprisetech.com

HEADQUARTERS

SAN MATEO, CA

SIZE

<25

FOUNDED

2014

CEO

ED KING

REVENUE

<$5M

INDUSTRY

IT Outsourcing & Consulting

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About OpenPrise

The Openprise RevOps Performance Platform is a single, no-code platform that combines the best practices, business rules, and data you need to orchestrate hundreds of processes like data cleansing, account scoring, lead routing, attribution, and many more. Unlike traditional data management solutions that require coding, the Openprise data orchestration solution is designed specifically for sales and marketing professionals, so it contains the business rules and logic you need to transform data and processes to fuel all your go-to-market initiatives, and it seamlessly integrates with marketing... and sales automation systems like Marketo, Eloqua, Pardot, and Salesforce. For more information, please visit www.openprisetech.com. More
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The following is the career advancement route for Director, Product Marketing positions, which can be used as a reference in future career path planning. As a Director, Product Marketing, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Director, Product Marketing. You can explore the career advancement for a Director, Product Marketing below and select your interested title to get hiring information.

If you are interested in becoming a Director Product Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Director Product Marketing for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Director Product Marketing job description and responsibilities

Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.

03/28/2022: Duluth, MN

The product manager will collaborate with product marketing to clearly articulate the features and benefits to the market.

04/25/2022: Paramus, NJ

Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.

04/28/2022: New Britain, CT

The product marketing manager uses the product strategy (along with the established overall marketing strategy) to create the go-to-market strategy.

05/21/2022: Las Vegas, NV

Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.

05/01/2022: Chillicothe, OH

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Director Product Marketing jobs

Create clear standards for quality management.

03/19/2022: Appleton, WI

Empathy & the ability to connect with customers on different levels.

04/04/2022: Des Moines, IA

Strategic planning & business skills.

05/31/2022: Long Beach, CA

Reporting on product marketing success.

04/19/2022: Rochester, MN

Seek out opportunities to become a role model or mentor.

04/26/2022: Idaho Falls, ID

Step 3: View the best colleges and universities for Director Product Marketing.

Butler University
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