Position Title: Brand Manager

Reports To: Sales Director

Location: OMB/Charlotte, NC

The Olde Mecklenburg Brewery (OMB) was founded in 2009 in the lower south end neighborhood of Charlotte, North Carolina. Since the very beginning OMB has prided itself on producing and serving the very highest quality products following the German Purity rules known as Reinheitsgebot!

OMB operates a production facility, restaurant, and 1-acre biergarten that is well known throughout North Carolina for hosting events and festivals throughout the year. OMB products are proudly distributed statewide in North Carolina through an independent wholesaler network. In the Spring of 2024, OMB will open a second location in the heart of Ballantyne neighborhood in south Charlotte that will feature a two story 14,000 square restaurant and biergarten!

As the OMB Brand Manager you will be the guardian of the brand's image, voice, and positioning. You'll lead the development and execution of marketing strategies that enhance brand visibility, foster customer loyalty, and drive sales growth. Your creative insights, market understanding, and passion for the brewing industry will help shape the future of our brand.

• Brand Strategy Development: Craft and execute a comprehensive brand strategy, including setting brand standards, developing brand guidelines, and ensuring all marketing activities align with the brand's identity and values.
• Market Research: Conduct market research to identify trends, monitor competitors, and understand consumer preferences. Utilize insights to inform marketing strategies and product development.
• Marketing Campaigns: Plan and oversee marketing campaigns across various channels (digital, print, social media, and events) to increase brand awareness and engagement.
• Product Launches: Coordinate with the product development team to manage the launch of new products, including marketing materials, launch events, and promotional activities.
• Sales Support: Work closely with the sales team to develop tools and initiatives that support sales efforts, such as promotional materials, sales presentations, and trade show marketing.
• Social Media Management: Oversee the brand's social media strategy, including content creation, community engagement, and performance analysis.
• Budget Management: Manage the brand marketing budget, ensuring resources are allocated efficiently to achieve marketing objectives.
• Analytics and Reporting: Monitor and report on the performance of marketing campaigns and brand health metrics, using data to adjust strategies as needed.

• Medical, Dental, and Vision insurance coverage 
• PTO
• Employer-paid Long-Term Disability insurance coverage
• Free beer stipend
• 401k with match
• Employee discount (food, beer, & merchandise)

• Bachelor’s Degree and/or 5 years of experience in a comparable position
• Computer skills to include Word, Excel, and Adobe
• Ability to operate both Windows PC and Mac computers
• Camera skills
• Flexibility to work weekends and holidays for content purposes
• Interest in craft beer
• Positive attitude and ability to build good working relationships
• Excellent written and oral communication skills
• Good listening skills
• Champion OMB’s 6 core values listed below

1. Dedication to quality, no shortcuts
2. Integrity, do the right thing
3. Service-minded
4. Point of pride in the community
5. Lead, don’t follow
6. Team

• All candidates must pass a pre-employment/post offer background check
• Applications are reviewed regularly for both locations. If we would like to move forward with the interview process, HR will contact you via phone or email. 
• Positions are posted and maintained regularly. If you have not received any communication from HR, we may not have an open position at the time, but may contact you for a future position.